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  • +15

    Design a Successful Greeting Card Line

    Design a Successful Greeting Card Line
    Eight years ago, Louisa Huang was working on her PhD in Education Administration when she made the decision to stay at home with her children. At the same time, a friend encouraged her to design a card line based on a charming birthday invitation Louisa had created for her son’s party. Completely self-taught, Louisa designed about 30 greeting cards, forming her ...
    Rated: +15
  • +4

    Starting a Greeting Card Line (Part 3)

    Starting a Greeting Card Line (Part 3)
    This article is part of a three part series. More insider perspective, this time on Marketing and Sales How should you price your cards? This depends on your costs, and the profit you desire. The average card on the market runs about $2.50 retail. You will be paid the wholesale price (1/2 of retail) so a pack of six cards would ...
    Rated: +4
  • +4

    Starting a Greeting Card Line (Part 2)

    Starting a Greeting Card Line (Part 2)
    Part 1 of this series gave some basics for artists who want to start a greeting card line. Part 2 continues with more information about your line, and Part 3 will concern sales and marketing. How big of a line do you need? You need to create a cohesive body of work as a “collection” to attract attention and make more ...
    Rated: +4
  • +4

    Starting a Greeting Card Line (Part 1)

    Starting a Greeting Card Line (Part 1)
    Many artists think that having their images on cards would be a great way to sell their art – and they’re right! What they don’t know are basic essentials that will make or break them in the business. So as a former road warrior and sales rep who sold numerous card and paper lines to retailers for years, I will let ...
    Rated: +4
  • +2

    8 Ways to Get Your Greeting Cards in Stores

    8 Ways to Get Your Greeting Cards in Stores
    If you’ve got a greeting card line and want more retail stores to carry it, these techniques can help get your foot in the door. Choose carefully what you will offer – it should meet the needs of the buyer, and give them the incentive to try your line. Experienced sales reps and savvy card companies make these irresistible offers and ...
    Rated: +2

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