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Blog Your Way to the Perfect Creative Job

Blog Your Way to the Perfect Creative Job

Christina Macres

We don’t have to tell you — it’s not easy to get a job these days. In this economy, it’s easy to get stressed out over less-than-plentiful job openings. So the question remains: What’s the secret to getting the job you want? Unfortunately, we don’t have secrets, but we do have answers. The main one? Start a blog! Come on, admit it, if you’re unemployed you do have the time. So why not bulk up your resume with something more than just a standard cover letter? You’ll set yourself apart from the other candidates and employers like that — really like that.

Need more convincing? Here just a few reasons why starting your own blog can showcase your best qualities and get you hired.

#1 Establish “Street Cred”

It doesn’t matter how thorough and detailed your resume is, if it looks like everyone else’s you’re doomed to remain unemployed. Yes, you could be the most qualified candidate ever and your resume could still stay at the bottom of the stack with similar candidates. It’s a sad fact, but with competition for jobs at an all-time high, you must do something to stand out. Don’t just rely on networking and great references; these days it’s necessary to be proactive in order to get hired.

All the more reason to start a blog, right?

When done right, blogging can set you apart from the rest of the crowd. Let’s say, for example, you’re trying to get a job in a specific field. Use your blog as a platform to establish expertise and legitimize your know-how. Keep in mind that employers always prefer tangible evidence. Your blog gives you the ability to confirm your qualifications with real-life examples instead of just stating your achievements on your resume.

#2 You’re Devoted

Think about your blog as you would a relationship. You wouldn’t invest your time and energy in it if you didn’t see a future together! That payoff could come in the form of valuable networking or, for some lucky bloggers, a real paycheck. Yes, you might not even need a job — you’ll already have one!

But this honestly doesn’t happen very often, so let’s get back to the job hunt, shall we? Employers love to see that a potential employee is committed. They love to see that you have professional goals. And they love to see that you can communicate effectively. How convenient, because with a blog you can showcase all of these qualifications!

The best plan of attack? Don’t start a blog just to let it die a slow, painful death. Launch a blog, aim to post once daily, and don’t ignore other bloggers in your field. Partner links and links to other websites are very important. Partner with people who have similar blogs and interests to help you create a community of like-minded people and network your way into your dream job.

On that note…

#3 Choose a Topic That Doesn’t Suck

When starting your blog, don’t just think that it can be about anything and everything that happens in your life. If you are blogging in order to get a job, your blog should be focused on your preferred career path or aspirations.

That being said, you might be a nuclear physicist without any real passion for the subject. If that’s the case, don’t commit yourself to blogging about a topic you hate. Instead, choose an aspect of the industry you can really get in to. Like we said before, employers first want to see your dedication (meaning the amount of work and time you’re putting into the project), then they want to see that you’re actually passionate about what you do. Demonstrate your passion. Pick a topic you love.

#4 Communicate Successfully

It used to be that potential writers were the ones most likely to use blogs to get a job. Nowadays, blogs aren’t just for writers looking for work — or freelancers, even. They are a fantastic means to demonstrate that you’re articulate and can communicate effectively about any subject. A blog is simply a writing sample, only better. Better, because it proves that you can write and are tech-savvy, while allowing employers a peek at your personality. However, before hitting the “publish” button, double-check for spelling and grammar errors and, as a general rule, don’t post anything you wouldn’t want your mom to see. Employers don’t want to see your snarky side, no matter how amusing you think it is.

Which brings us to…

#5 Lay Off Hot Button Issues

You do want to get hired, don’t you? For this reason, it probably isn’t best to discuss topics that could make some people mad, sad, frightened, irked, or appalled. Just remember — if you’ve heard it argued on The View, it almost certainly should stay off your blog. Keep it simple and professional at all times. It’s best to think of your blog persona like you would your work persona. Demonstrate that you play well with others, are professional and knowledgeable and you’ll go far!

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