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Your Total Website Makeover

Featured Writer, David Langton


Langton Cherubino Group’s new home page


Langton Cherubino Group creates marketing strategies and communications programs for others. It was time to take a dose of our own medicine.

Once upon a time a Flash-based brochure-ware website showing our portfolio was sufficient. But now we have Web 2.0 and “Business as usual” is over. The new economy demands that we revisit our marketing messaging and the way we deliver communications.

We took on the task and committed ourselves to a self-examination that led to one thing. Our website needed a makeover.

Why are we doing this?

Our design communications firm specializes in branding and identity. We ask our clients:

1. Who is your target audience?
2. What impressions do you want to make?
3. What information do you want to convey?
4. What does this project have to do in order for you to consider it a success?

Now it was time to answer these questions ourselves. Our clients are employee communication consultants, human resource managers, chief marketing officers and marketing and communication specialists. We want to make our best impression in design communications to a wide range of prospects. From a new identity for lani–dig your dog, a dog shampoo, to a national wellness initiative for Pfizer, the largest drug company in the world, we are there.


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