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Design Strategies for the Digital Economy
David Langton / Langton Cherubino
October 19, 2009
Your company’s website is the number one communications platform for promoting and expressing your brand and in turn for positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” of print will be based on how effective it is in the new digital economy. But before we send out that condolence card…or email, let’s take a look at what the different media types offer us when we create a marketing communications plan.
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DonnaMe
13 days ago
3098 comments
I would venture to say the business card stays!
micpowell
about 1 month ago
200 comments
When I studied Photo-Journalism & Social Documentary some time ago a beloved old professor always drilled us with the expression: Be short and terse, direct and to the point. Studies then were based on newspaper readership which revealed that the average viewer spent less than 7 seconds on the average page and preferred to read at a 6th grade level for want of speed and clarity. These ideas still seem to hold save what has become a bizarre trend in television commercials that now more than ever are childish and fraught with disjointed and delusional thinking!
micpowell
about 1 month ago
200 comments
Actually the perception that writing is a growing phenomena is quite misleading. Yes there are more people today texting, twittering, and using other quick fix messages but this isn't intelligent writing. The statement that students today write for an audience, makes no sense at all, based on the idea being previously unheard of. Even a diary is for an audience as are graffiti tags although that does concur that it is important to know who your writing to or for. I don't mean to quibble but part of my point is that if a study was made, one would distinctly see the differences between the vocabulary & sentence construction of people who actually frequent a pen 1, people who often type letters and documents 2, and the twitter, text and chat crowd 3. Baby names even show these differences!
micpowell
about 1 month ago
200 comments
I doubt business cards are that durable, who really wants to keep dozens of little snippet cards, it's just as well to make a note if only on an iPod or iPhone ergo the card is only viable to those too lazy to write or remember a URL or text the info. The Business Card started as a designer throwaway and will end as a designer throwaway!