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Make Your Designs Dance

Make Your Designs Dance

Nuchi Packaging

Lauren Krauseóoften

October 12, 2009

How You Can Improve Your Sense of Rhythm

If you’re using a page layout program, by far the easiest way to create a rhythmic design is to use master pages. That way, you can lay down the basic structure, page numbering, section titles or other consistently present elements on one page, which saves you time and the hassle of lining things up from page to page.

Use shape to create rhythm. Are you creating a step-by-step process? Call out each step with a circle or square around it. Designing a book, newsletter or brochure? Use the same rounded rectangle to highlight each sidebar chart or pull quote.

Use color to create rhythm in a similar way by color-coding each section or group in the layout (perfect for a catalog!). In color palettes, it’s definitely a good idea to have an accent color that’s repeated for key information.

Alternate elements (like textures, colors, values or shapes) to create a rhythmic sequence. You could also create a progression of elements, like a gradient only with other elements of design. For example, objects could get progressively larger (creating direction!) or textures could get progressively more complex or compact.

Plan a typographical hierarchy system with titles, headers, subheads, running footers, etc. Use color, shape and scale to keep it consistent. The viewers will be trained to recognize these things and it will make it easier for them to find what they are looking for.

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