ArtBistro

Great artical. I'm off to search the web.

What excellent pointers. I've often noticed certain sites are so much more pleasant to navigate than others, but i've never ever dissected them as to why.

I know what you mean. Right now, I'm doing a poster design for a three day company at school, and I noticed the way people react to colors. My poster is mainly green and yellow, which quickly attracts attention to the center: a lemon with glasses.
Yeah... colors are important in marketing!

INteresting article but I think the photograghy sells it! The design is crowded but easy to click through and well labeled, overall not a bad e-commerce site. The colors could be worse but I think they could be less too for my taste. Wonder what the age/sex of the average buyer is, cause I bet Martha Stewart would love this site.

what hunin said did occur to me when i read the article and visited the page.
however, it IS the most successful virtual flower shop and while it may be more successful than other sites because of the area it covers, its design recommends it as the best one in its domain.
as for the article i think it's well written and i think the analysis stands as based on solid arguments.
green is in deed a color that makes the other colors around it stand out (lighter gerrn is even better as it does not stand out fr its own. it is also a sort of arhetipal symbol of nature, and it suggests environment, youth, rejuvenation, spring, fertility, etc and inducts at the same time the idea of intelligence, sincerity, good luck, ecology.
tyhe site has indeed a thought-through color scheme, as well good layout, quality of pictures, matching fonnts and special offers that pop out just on time (eg: the suggestion that purchasing a vase is costumary; the idea of buying a teddy bear, birthday card or balloon to go with the birthday flowers etc).
i also noticed that shipping on mondays costs an extra 5$ (well,m 4,99 of course:P) whilst on saturdays 10$. sundays cannot be chosen as a shipping day and they are placed on the right side of the calendar, in fade white (white background, grey font), so as not to catch the eye, mondays are yellow (suggestion of intelligence, feeling of optimism), and saturdays brown (induces a feeling of comfort, calm, richness)

great article. definitely my kind of banter.

Thanks for your input. However I disagree with you - I found the homepage a total visual attack - it confused me immediately. At first glance, I had no idea what their site was about. Sorry - but as an ad director and designer for nearly 30 years, I consider the internetretailer.com homepage as a visual marketing flop. There are areas that flip from one thing to another and both fields have type in them that you couldn't read. I don't have time to sit around and wait to read what I missed - neither do most folks surfing for something. The small white type is hard to read, there is stuff everywhere, and yet there is no clear concise statement of what the site/business offers. Again, I don't have time to read through a bunch of articles to find out whether or not the site is for me. Sorry-

great,thank you