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Macy's to Carry Fashion Line from Madonna & Daughter

Macy's to Carry Fashion Line from Madonna & Daughter

Madonna and her daughter, Lourdes Leon, collaborated on the collection. (PETER KRAMER/AP)

BY ANGELA LOPEZ | Detroit Free Press

June 24, 2010

Madonna has worn many hats — literally and figuratively — during her 25-plus years in the spotlight. But with her mom and fashionista hats firmly in place, the 51-year-old pop star is about to launch a junior fashion line with 13-year-old daughter Lourdes (Lola) Leon.

A classic silhouette is paired with rebellious combat boots and statement jewelry.

Madonna, who grew up in Rochester Hills, has expressed more than once her desire to distance herself from the moniker Material Girl, which she was given in 1985 when her song of that name was released. She once told MTV News: “If I had known …that for the rest of my life I was going to be referred to as the Material Girl, I probably wouldn’t have done it.”

The little black dress gets a kiss of rock ‘n’ roll flavor; a studded purse and lots of bangles supply a vintage feel.

Ironically that Material Girl vibe, that mix of rebel leather and girlie lace, has outlived most of Madonna’s fashion phases. Throw in some input from Lourdes, and the vintage look gets a modern twist — think tutus paired with combat boots, skinny jeans layered under a blazer, a mixture of hard edges and soft details.

Madonna’s iconic bustier is polished up with skinny jeans and an interesting blazer. (Macy’s photos)

“I really like the way Lola dresses, and I think this line is absolutely an extension of her taste,” the proud mom said of the collection in a statement. “We mix and match textures and fabrics and elements that are both masculine and feminine.”

Exclusively for Macy’s and with the cooperation of Iconix Brand Group, the Material Girl collection of clothing, footwear, handbags and jewelry will hit stores on Aug. 3. And with prices ranging from $12-$40, you don’t need to have a superstar mom to afford it.

More details are slowly trickling out, and the sketches offeron this page offer Free Press readers the state’s first glimpse of the collection.

According to Macy’s, the target market for the Material Girl line is girls ages 13 to 24 who are “spontaneous and fearless, influenced by (their) eclectic taste in music, dance and Hollywood.” It’s all about “self-expression and playing with layering — much like the image of Madonna during the ’80s,” the retailer says.

Material Girl will be available in metro Detroit at Macy’s stores at Twelve Oaks, Southland, Lakeside, Oakland, Fairlane and Eastland malls, and Woodland Mall in Grand Rapids. The line will also be available at Macy’s online.

© 2010 YellowBrix, Inc.

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