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NEA Launches 25K Logo Contest

NEA Launches 25K Logo Contest

ArtInfo / ArtBistro

February 05, 2010

Editorial note: In the history of the NEA I’ve never heard of such an out reach as this to the people. Kudos to the NEA for involving the general public for a new logo design. I know many ArtBistro members would be interested in this contest, so I thought I’d spread the word. Wouldn’t it be great if one of us won? Good luck!

WASHINGTON, D.C.—It seems that National Endowment for the Arts (NEA) chairman Rocco Landesmann — not to be confused with Artforum publisher Knight Landesman — is a man of the people. The NEA has announced it is in need of a new logo and decided to launch an open call to designers to create its image.

According to the official call for proposals, the NEA hopes to find a logo that can works as a “reminder that art workers are real workers who are part of this country’s real economy.” Art workers “earn salaries, support families, [and] pay taxes,” the letter notes in its guidelines. (This sounds like a job for William Powhida.)

Latonca M. Harris, the federal contracting officer, writes in the introductory letter that the agency is looking for a logo that reminds viewers that the job of art is to “inspire, transport, and challenge.” Given the agency’s past flirtations with controversy — such as when grant-winner Andres Serrano earned the wrath of Jesse Helms for his somewhat self-explanatory Piss Christ (1987) — one is advised to “challenge” NEA judges only mildly.

Chairman Rocco Landesman Announces a Request for Proposals for a New “Art Works” Logo for the NEA

New logo will embody the three meanings of “Art Works”

See the announcement here >>

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