ArtBistro

Education >> Browse Articles >> Education and Art

Tricks to Pulling Off a Successful Open Studio

Featured Author:

Amy Wilson

Amy Wilson is an artist who has shown her drawings and paintings with Bellwether, PS1, The Drawing Center, The Warhol Museum, the Grolier Club, Josee Bienvenue Gallery, PPOW, and many other spaces. Her work has been reviewed in the NY Times, Art in America, Time Out NY, the Village Voice, as well as other publications. Amy is represented by with Bravin Lee in NYC. She received her BFA from the School of Visual Arts (1995) and her MFA from Yale (1997). She teaches in the Art History, Fine Arts, and Visual and Critical Studies departments at SVA.

---

Since 1977, the International Academy of Design and Technology has been a vibrant and growing college committed to providing its students with an education that delivers today’s technology into the classroom and tomorrow’s creative professionals into the workforce.

If you’re looking for the benefits of a college education and the flexibility that fits your busy lifestyle then online studies at The International Academy of Design & Technology may be right for you. We offer programs in graphic design, web design, advertising and design, fashion merchandising and more. Turn your computer into your classroom, anytime, day or night, from almost anywhere. Interaction with experienced Academy instructors and fellow classmates is a keystroke away.

Take your imagination and turn it into your profession with an online education from The International Academy of Design & Technology.

You Imagine. We can get you there.™

Start Your Art & Design Career Today

More articles from this author:

• Grad School Rant
• How to Deal with Negative Criticism
• 5 Ways to Improve Your Online Art Presence

The fall can be a great time to do an open studio. The cooler weather and its associations with going back to school can add to the sense that September brings with it a whole new beginning, and a great opportunity to recharge your studio practice. And knowing you have a bunch of people coming over to see your work is a great motivator to finish some projects that may have languished in the summer doldrums.

The first thing to consider when putting together an open studio is where to have it. The location you choose is of utmost importance – and it doesn’t necessarily have to be in your studio. If your working space is in a highly trafficked area, on the first or second floor or in an elevator building, and otherwise easy to get to, that’s great. But in order to get to my studio, you have to go to a quiet street off the beaten path, walk up four flights of stairs, and trudge through half of my apartment. That doesn’t sound too inviting to me – not to mention the fact that I’m not crazy about the idea of dozens and dozens of people I don’t know having access to my living space.

So when I have wanted to have an open studio, I simply found space elsewhere. I’ve used friends’ studios that were in a good location (sharing the event with a friend is a good way to increase your traffic as well), or small office spaces in commercial areas. Once, many years ago, I got permission to use a conference room in a public library and held a successful open studio there. As long as you get a well-situated space that people can get to easily, you’re off to a good start.

Next, set a time and date that will make it convenient for your guests to attend. Nights and weekends are generally best, but be a little careful. If your space is located next to a huge church, for instance, it might be hard for people who want to come see your work to find parking on a Sunday. Or if public transportation is a little dodgy after a certain hour, make sure you schedule around this. Be mindful of religious and federal holidays that might make it tricky for some to attend. Also, set a specific window of time for people to come and see your work, allowing enough wiggle room that it’s convenient for them but not so much time that you’re exhausted at the end. Generally speaking, a two- to three- hour time slot is a good amount.

You might want to consider food and drink if the space where you’re hosting allows it. Many artists go overboard with this and turn their open studio into a fully catered affair. There’s no need for this – in fact, arguably the kinds of people who show up purely to grab a free meal are the ones you specifically don’t want coming along! Keep it very, very simple – you want your guests to feel welcome, but for the focus to be on your work and not on your food. Stay away from greasy foods that can leave accidental fingerprints on works, and from beverages that can stain; pretzels and white wine are a much better choice than cheese puffs and red wine.

Design a simple invitation and send it out. Ask your friends to tell their friends about it, and send personalized notes to anyone you especially want to come. If what you want is a big event, be sure and contact your local media and make them feel welcome too. Make sure that you have a solid core of good friends you can count to be there – sometimes the worst thing in the world is sitting alone in your studio, waiting for people to show up right when the event starts. But if you know three or four (or more) people you can ask to be there at the very beginning and keep you company, the experience will be much more pleasant.

Have some kind of give-away to hand out to people who show interest. A postcard with an image of your work on one side and the address to your website would be perfect. Also be sure to collect the names and addresses of interested people so that you can add them to your mailing list. If you are finding you have a pretty steady crowd of people show up, it can often be helpful to keep some private notes on who was interested in what, specifically – just jotting down little reminders can be a lifesaver when you look back the next morning and the whole event seems like a whirlwind.

Within a week of your open studio, make sure you follow up with people who showed interest in your work. Send a simple “thank you for coming to my open studio” to everyone who signed your book; if anyone expressed interest in a particular work, contact them to see if there’s any more information about it they’d like to receive (images, size, price, etc). Naturally, don’t hound the people who were nice enough to show up, but do remind them if there was something they were enthusiastic about.

With a just little preparation, an open studio can generate a lot of energy around your work. If you find that you enjoy the process, try and plan to have at least one a year – and use the occasion to keep you motivated, focused, and moving forward. Both you and your potential audience can get a lot out of it, and it can be fun, too! I hope you plan an open studio this fall, and that you share your experiences with us.