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Is Red the Fairest One of them All?

Is Red the Fairest One of them All?

Igor Asselbergs

Red is usually regarded as a color which visually leaps out. Red stand out. Red jumps off the page. But does it really?

I found two interesting pictures on Flickr. Both contain a red button.

Redbutton2_max200w

The one button is highly visable, the other is almost hidden in its surroundings, even while it takes up a large part of the picture.

How come the one button stands out a lot more than the other?

It’s not because the button is red.

It’s because the background is NOT red. From a design perspective, that’s a pretty important distinction…

Once again it’s not about the colors, it’s about how the colors relate to one another.


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