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  • +10

    Oh, Those Design "Competitions"

    Oh, Those Design "Competitions"
    As I've been out in the design world more, I receive a lot of "Call for Entries" postcards and email messages for various design competitions. They come from design magazines, most of the time, but they also come from professional organizations looking to showcase some current work from their memberships. The CFEs from the magazines, usually for their Design Annuals, are ...
    Rated: +10
  • +3

    Get Your Mailing List Together

    Get Your Mailing List Together
    How to put together a killer mailing list. Whether you’re promoting an open studio event or inviting people to your next exhibition, you’ll need a great mailing list. But putting together that list might seem intimidating or overwhelming – how do you possibly include everyone you want to be there? Let’s start with some of the basic categories of the kinds ...
    Rated: +3
  • +1

    Branding is What you Are Really Selling: Hope...in a Jar

    Branding is What you Are Really Selling: Hope...in a Jar
    Forget about Oprah's latest "Eat..Pray...Love," phenomenon book...this week I am personally enjoying "Advanced Brand Management,"by Paul Temporal...and I have to say it is quite wonderful;) Even more wonderful if you're really trying to define your brand. One of the most crucial decisions a company can make. Author Temporal urges companies to analyze what business they are really in....for example a brand ...
    Rated: +1
  • +2

    Apply The Tipping Point to Your Marketing Plan

    Apply The Tipping Point to Your Marketing Plan
    "The Tipping Point by Malcolm Gladwell discusses that moment....that element.... that one thing that tips the scale and takes something from being virtually unknown to becoming the talk of the town. Word of mouth from a marketing perspective is the essence of the "buzz" factor and gives product a credibility money can't buy. One group of importance that typically leads these ...
    Rated: +2
  • +4

    Get the Most Bang out of Your Marketing Campaign

    Get the Most Bang out of Your Marketing Campaign
    To maximize your marketing and communications campaigns you need to deliver your messaging in three methods. They are: on-site, in print, and on-line. Repeat messaging in a consistent and distinctive presentation will ensure that your campaign breaks through the clutter. In today’s multimedia-saturated culture we have more tools at our disposal than ever before – and because of this more messages ...
    Rated: +4
  • Rate

    How to Lose Design Competitions and Alienate Judges

    How to Lose Design Competitions and Alienate Judges
    Landing your work in a design annual or winners’ gallery isn’t going to catapult you to instant fame and fortune. But even an honorable mention award can help you slowly raise your profile in the design industry. It’s another accomplishment for your resume, and if you’re lucky, your award-winning project just might catch the attention of your next boss. I’ve been ...
  • +6

    A Boost for your Online Boutique...

    A Boost for your Online Boutique...
    If you're really looking to boost the sales in your online store ask your web designer about web analytics. Not now....but right now! Analyzing your site can make a world....yes...yes...a WORLD of difference in your sales and conversion rates (the number of viewers that become buyers). There's a lot you can learn from your web analytics but If I had an ...
    Rated: +6
  • Rate

    Benefits to RSS

    RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the [widget:9_steps_guide_design_benifits] Articles are often placed into feeds to alert readers when new ...
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    The Case Against Design Contests

    The Case Against Design Contests
    Here's a contrarian take on design contests, from Don Norman at Core77: "Why are shows bad? Shouldn't we reward good design? Sure, if that's what the shows accomplish, but they don't. In fact, I believe they do harm to the profession. They reward the visible parts - styling - and ignore the most important, but hardest parts: interaction, experience, truly meeting ...
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    ArtBistro Asks: Improve This Billboard!

    ArtBistro Asks: Improve This Billboard!
    So I have a little advertising question for y’all today. I have been trying to take regular walks (30-45 minutes) daily at lunch not only for the exercise value but also to clear my head, gets some fresh oxygen and just generally relax my mind and let things/creative thoughts bubble up as they may. It’s really quite amazing what “movement” can ...
  • +1

    How to Make an RSS Feed

    Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. ...
    Rated: +1

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