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    Connecting With Your Fashion Customers

    Connecting With Your Fashion Customers
    The Art of Emotional Branding Marketing the iPhone is not the exact same as marketing fashion. But I do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part, isn’t about week long lines and switching networks or the general fiasco that preceded ...
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    Using Social Media to Attract Art Followers

    Using Social Media to Attract Art Followers
    If you have a website, you are one of an estimated 46 million on the internet. That number can be quite overwhelming if you stop to think about it. How on earth will anyone find your site among the million others? Well, the good news is that they aren't all artist websites; however, I don't know how many of them there ...
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    The Luxury of Customer Loyalty

    The Luxury of Customer Loyalty
    The only thing that may stop a customer from buying True Religion jeans from Saks instead of Barney’s is that they have a Barney’s card. With Barney’s points based program you get money back for every dollar that you spend. So although Barney’s rests at the top of the luxury fashion food chain, they still have a loyalty program similar to ...
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    What is Your Work Worth: Everything or Nothing?

    What is Your Work Worth: Everything or Nothing?
    It is a perennial struggle for most artists to price their work in a way that reflects the enormous input of time, energy, materials and life experience without making it so expensive that no one can afford to purchase it. Perhaps next to writing a coherent artist statement, pricing one’s work is the source of the greatest frustration and confusion for ...
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    Does Your Blog Cater to an International Audience?

    Does Your Blog Cater to an International Audience?
    As we all know the web is an international phenomenon. That being said, I’ve often wondered how having an international audience actually affects my site’s daily traffic. I live in the eastern United States so it’s fairly common for me to publish my posts early in the morning local time. That way, my readership will have my newest post waiting for ...
    Rated: +4
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    Five Tips for Marketing During a Recession

    Five Tips for Marketing During a Recession
    1. Blog where your clients are Find websites and blogs that offer content and resources that your clients need to keep informed. Where do they get their critical information? We’ve written articles for World-at-Work’s Workspan Magazine and Training Magazine to reach clients and prospects in the employee communication sectors. If you don’t know where your clients get their business information ask ...
    Rated: +9
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    Press Release Marketing Tips for Artists

    Press Release Marketing Tips for Artists
    Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist’s brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.[widget:inarticlebulleted_art_marketing] There are myriad ...
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    Is Good Art About Hype or Talent?

    Is Good Art About Hype or Talent?
    Hello, Dr. Maisel, I wonder if it’s possible to make it on talent alone or is hyping your art three-quarters of the battle? You know which answer I hope to hear! But I fear that the real answer is, hyping your art is essential. Is it? Lydia L., New York City Thank you, Lydia: Let me give a slightly tongue-in-cheek answer ...
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    How To Deal When a Juror Thinks Your Art Stinks

    How To Deal When a Juror Thinks Your Art Stinks
    After submitting for a juried art show and being rejected, it can be quite a negative experience to the artist. Sometimes this will lead the artist to doubt their artistic talent, their technique and their overall sense of well being. Artists’ should understand that the decision as to who is accepted into a show is a very subjective and personal decision ...
    Rated: +5
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    Start Building Your Promotional Identity

    Start Building Your Promotional Identity
    Start By Building Your Presence Your audience sees your promotional pieces one at a time, in different places and contexts. You want to build a unified image of your brand in their minds, not fragments. Define a brand identity before you create the bits and pieces you plan to send out. Choose a consistent theme for all of the promotion you ...
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    Why Outsourcing Can Make You a More Creative Artist

    Why Outsourcing Can Make You a More Creative Artist
    Time management is something everyone struggles with and artists are no exception. Time management is especially important for artists wanting to earn a living with their art. Some artists want to do nothing but create. Of course they have to create something to sell, license, lend or loan or in any other way derive an income. But if the artist is ...
    Rated: +4
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    4 Things Artists Can Get Out of Being on Twitter

    4 Things Artists Can Get Out of Being on Twitter
    There are so many Social Media sites and places to connect online that it can be daunting to decide where you want to spend your time. Do you link-up on LinkedIn, share stuff you Digg, make friends on Facebook, Tweet on Twitter, swirl, poke, prod, nudge... it's enough to make an artist take cover under their easel! In this article I ...
    Rated: +1
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    Prepare for Art Licensing Trade Shows

    Prepare for Art Licensing Trade Shows
    If you are planning to exhibit at any of the 2011 art licensing shows, there is no time like the present to begin planning your art, your booth, your strategies and more. I just discovered this great video that SURTEX did during the 2010 show last May - it gives a great feel for what the show looks like as well ...
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    How to Stand Out in Art Licensing

    How to Stand Out in Art Licensing
    How do you make yourself stand out from other artists when you are talking to a manufacturer who licenses art, an art gallery, an agent or any other person you, as an artist, might market to? What do you say that makes you unique? "Hi, I'm an artist" works great when you go to a barbeque, because there are probably not ...
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    Print Promotional Tool How To: Flyers

    Print Promotional Tool How To: Flyers
    Flyers are a great do-it-yourself promotional tool for artists on a tight budget. They are easy to create, produce and distribute. • You don't need graphic design skills to create flyers. You can use ready-made templates in most word processing software. Just fill in the blanks with words and images. • You don't need special equipment to print flyers. You can ...
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    Getting Prepared for a Trade Show

    Trick of the Trade-Designers Get Ready for Your First Trade Show Let's face it. Trade Shows are expensive. By the time you finished making samples, shipping product and building a booth you could have purchased a Mini Cooper. If it's your first trade show be advised that just because you build it...that doesn't mean they'll come. You have to put a ...
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    How to Find Names for Your Mailing List

    How to Find Names for Your Mailing List
    *1. Market Books* Every year, Writer’s Digest releases a book called the Artists & Graphic Designers Market. It lists the contact info for many different companies looking for illustrators in a variety of markets, like magazines, fine art galleries, book publishers, etc. There is a completely separate book especially for children’s illustrators too, called the Children's Writers & Illustrators Market. I’ve ...
    Rated: -1
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    The Best Women-Run Blogs

    The Best Women-Run Blogs
    There are millions of blogs out there — how do you find ones worth your time? Sure, the number of Twitter followers is a good gauge of popularity, but there are plenty of exceptional reads flying under the radar. Whether writing about career advice, female empowerment or daily drama, here’s a list of 10 women-run blogs we love. 1) Penelope Trunk’s ...
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    Is Technology Making You Bad at Your Job?

    Is Technology Making You Bad at Your Job?
    Technology is a beautiful thing. Most of us can’t imagine doing our jobs without it. But sometimes, overindulging in email, texts, and social networking might actually hinder your performance. We’ve identified five ways your iPhone, BlackBerry, Facebook and that endless information superhighway are actually making you worse at your job. Instant message is twisting your words (and making you lazy) [widget:inarticlebulleted_bad_habits] ...
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    Channel Miss Piggy to Be a More Successful Artist

    Channel Miss Piggy to Be a More Successful Artist
    I remember a few obsessions from my middle school years... Scott Baio (what pre-teen girl wasn't obsessed with Scott Baio!) and Miss Piggy from the Muppets. I had a section of the basement in my house with a big table where I could be a mess and do any art or craft I wanted. I can still picture it - there ...
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