Become an Artist >> Browse Articles

Browse Marketing Your Art Articles

  • Rate

    Print Promotional Tool How To: Flyers

    Print Promotional Tool How To: Flyers
    Flyers are a great do-it-yourself promotional tool for artists on a tight budget. They are easy to create, produce and distribute. • You don't need graphic design skills to create flyers. You can use ready-made templates in most word processing software. Just fill in the blanks with words and images. • You don't need special equipment to print flyers. You can ...
  • Rate

    ArtBistro Asks: Improve This Billboard!

    ArtBistro Asks: Improve This Billboard!
    So I have a little advertising question for y’all today. I have been trying to take regular walks (30-45 minutes) daily at lunch not only for the exercise value but also to clear my head, gets some fresh oxygen and just generally relax my mind and let things/creative thoughts bubble up as they may. It’s really quite amazing what “movement” can ...
  • Rate

    Art Marketing: Business Cards Aren't Enough!

    Art Marketing: Business Cards Aren't Enough!
    Every artist needs a well designed business card. It's a must have - like the basic black dress or the suit and tie in your wardrobe. Handing out the same business card is like wearing the same outfit to every occasion. You wouldn't wear your gym clothes to a wedding. That's not the impression you'd want to make. The same goes ...
  • Rate

    Promote Your Art to Corporate Clients

    Promote Your Art to Corporate Clients
    If you had an insider’s tour of the offices of power brokers, government officials and influential businesspeople in our nation’s capitol, what would you see? Judith HeartSong, the Art Director for corporate consulting firm ArtMatters LLC in Washington, DC, agreed to answer a few question about this world and how artists can become involved in the corporate market. AS: Your company ...
  • Rate

    Prepare for Art Licensing Trade Shows

    Prepare for Art Licensing Trade Shows
    If you are planning to exhibit at any of the 2011 art licensing shows, there is no time like the present to begin planning your art, your booth, your strategies and more. I just discovered this great video that SURTEX did during the 2010 show last May - it gives a great feel for what the show looks like as well ...
  • Rate

    Press Release Marketing Tips for Artists

    Press Release Marketing Tips for Artists
    Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist’s brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.[widget:inarticlebulleted_art_marketing] There are myriad ...
  • Rate

    Benefits to RSS

    RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the [widget:9_steps_guide_design_benifits] Articles are often placed into feeds to alert readers when new ...
  • Rate

    How to Lose Design Competitions and Alienate Judges

    How to Lose Design Competitions and Alienate Judges
    Landing your work in a design annual or winners’ gallery isn’t going to catapult you to instant fame and fortune. But even an honorable mention award can help you slowly raise your profile in the design industry. It’s another accomplishment for your resume, and if you’re lucky, your award-winning project just might catch the attention of your next boss. I’ve been ...
  • Rate

    How to Stand Out in Art Licensing

    How to Stand Out in Art Licensing
    How do you make yourself stand out from other artists when you are talking to a manufacturer who licenses art, an art gallery, an agent or any other person you, as an artist, might market to? What do you say that makes you unique? "Hi, I'm an artist" works great when you go to a barbeque, because there are probably not ...
  • Rate

    Design Strategies for the Digital Economy

    Your company’s website is the number one communications platform for promoting and expressing your brand, as well as, positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” (print) will be based on how effective it ...
  • -1

    How to Find Names for Your Mailing List

    How to Find Names for Your Mailing List
    *1. Market Books* Every year, Writer’s Digest releases a book called the Artists & Graphic Designers Market. It lists the contact info for many different companies looking for illustrators in a variety of markets, like magazines, fine art galleries, book publishers, etc. There is a completely separate book especially for children’s illustrators too, called the Children's Writers & Illustrators Market. I’ve ...
    Rated: -1

Find the right campus or online art or design program for you!