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    Is Technology Making You Bad at Your Job?

    Is Technology Making You Bad at Your Job?
    Technology is a beautiful thing. Most of us can’t imagine doing our jobs without it. But sometimes, overindulging in email, texts, and social networking might actually hinder your performance. We’ve identified five ways your iPhone, BlackBerry, Facebook and that endless information superhighway are actually making you worse at your job. Instant message is twisting your words (and making you lazy) [widget:inarticlebulleted_bad_habits] ...
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    Start Building Your Promotional Identity

    Start Building Your Promotional Identity
    Start By Building Your Presence Your audience sees your promotional pieces one at a time, in different places and contexts. You want to build a unified image of your brand in their minds, not fragments. Define a brand identity before you create the bits and pieces you plan to send out. Choose a consistent theme for all of the promotion you ...
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    The Call to Action on Your Web Portfolio

    The Call to Action on Your Web Portfolio
    In previous parts of this series, we’ve focused on how to approach the design of your website, image gallery, and About page. We’ve shown a proven record of successful projects, given them the opportunity to dig a little deeper with a blog, and even educated them on how we work. So how do you get them to take the most crucial ...
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    Is Good Art About Hype or Talent?

    Is Good Art About Hype or Talent?
    Hello, Dr. Maisel, I wonder if it’s possible to make it on talent alone or is hyping your art three-quarters of the battle? You know which answer I hope to hear! But I fear that the real answer is, hyping your art is essential. Is it? Lydia L., New York City Thank you, Lydia: Let me give a slightly tongue-in-cheek answer ...
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    Using Social Media to Attract Art Followers

    Using Social Media to Attract Art Followers
    If you have a website, you are one of an estimated 46 million on the internet. That number can be quite overwhelming if you stop to think about it. How on earth will anyone find your site among the million others? Well, the good news is that they aren't all artist websites; however, I don't know how many of them there ...
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    Apply The Tipping Point to Your Marketing Plan

    Apply The Tipping Point to Your Marketing Plan
    "The Tipping Point by Malcolm Gladwell discusses that moment....that element.... that one thing that tips the scale and takes something from being virtually unknown to becoming the talk of the town. Word of mouth from a marketing perspective is the essence of the "buzz" factor and gives product a credibility money can't buy. One group of importance that typically leads these ...
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    Print Promotional Tools for Artists: Brochures

    Print Promotional Tools for Artists: Brochures
    Brochures are great promotional tools for artists with a reasonable budget and graphic design skills (or someone who has them). Brochures Say "Real Business" Since brochures take a bit more time, money and energy to create and produce than flyers or postcards, discerning readers are likely to take you a bit more seriously. It's About Your Audience You should have this ...
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    How to Sell Your Work to Art Publishers

    How to Sell Your Work to Art Publishers
    Harriet Rinehart has a long history as an art publisher. Founder and president of H.W. Rinehart Fine Arts, Inc. for 18 years, she sold her company to Bentley Publishing Group in 1999. Since then she has worked on product development and artist search for the six brand divisions of Bentley Publishing Group. Artsy Shark spoke with Harriet about her artist search, ...
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    Blog It For a Better Portfolio Website

    Blog It For a Better Portfolio Website
    In previous parts of this series, we’ve focused on how to make the most of your website design, image gallery, and About page. We’ve even gone a step further in making our case as a seasoned professional by including a list of recent projects and testimonials. Now that you’ve proven your worth as an Illustrator, how do you get your visitor ...
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    Connecting With Your Fashion Customers

    Connecting With Your Fashion Customers
    The Art of Emotional Branding Marketing the iPhone is not the exact same as marketing fashion. But I do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part, isn’t about week long lines and switching networks or the general fiasco that preceded ...
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    How to Make an RSS Feed

    Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. ...
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    Branding is What you Are Really Selling: Hope...in a Jar

    Branding is What you Are Really Selling: Hope...in a Jar
    Forget about Oprah's latest "Eat..Pray...Love," phenomenon book...this week I am personally enjoying "Advanced Brand Management,"by Paul Temporal...and I have to say it is quite wonderful;) Even more wonderful if you're really trying to define your brand. One of the most crucial decisions a company can make. Author Temporal urges companies to analyze what business they are really in....for example a brand ...
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    4 Things Artists Can Get Out of Being on Twitter

    4 Things Artists Can Get Out of Being on Twitter
    There are so many Social Media sites and places to connect online that it can be daunting to decide where you want to spend your time. Do you link-up on LinkedIn, share stuff you Digg, make friends on Facebook, Tweet on Twitter, swirl, poke, prod, nudge... it's enough to make an artist take cover under their easel! In this article I ...
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    The Luxury of Customer Loyalty

    The Luxury of Customer Loyalty
    The only thing that may stop a customer from buying True Religion jeans from Saks instead of Barney’s is that they have a Barney’s card. With Barney’s points based program you get money back for every dollar that you spend. So although Barney’s rests at the top of the luxury fashion food chain, they still have a loyalty program similar to ...
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    Getting Prepared for a Trade Show

    Trick of the Trade-Designers Get Ready for Your First Trade Show Let's face it. Trade Shows are expensive. By the time you finished making samples, shipping product and building a booth you could have purchased a Mini Cooper. If it's your first trade show be advised that just because you build it...that doesn't mean they'll come. You have to put a ...
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    Channel Miss Piggy to Be a More Successful Artist

    Channel Miss Piggy to Be a More Successful Artist
    I remember a few obsessions from my middle school years... Scott Baio (what pre-teen girl wasn't obsessed with Scott Baio!) and Miss Piggy from the Muppets. I had a section of the basement in my house with a big table where I could be a mess and do any art or craft I wanted. I can still picture it - there ...
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    Should You Disguise Your Artistic Identity to Sell Art?

    Should You Disguise Your Artistic Identity to Sell Art?
    Hello, Dr. Maisel, I’ve been wondering about the following question. Is it smarter to “be myself” when I present myself in the art marketplace (and I’m not so sure that “me” is either attractive or wanted) or should I try to adopt some persona and “be somebody” the marketplace wants (if I could figure out who that might be)? I’m guessing ...
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    The Best Women-Run Blogs

    The Best Women-Run Blogs
    There are millions of blogs out there — how do you find ones worth your time? Sure, the number of Twitter followers is a good gauge of popularity, but there are plenty of exceptional reads flying under the radar. Whether writing about career advice, female empowerment or daily drama, here’s a list of 10 women-run blogs we love. 1) Penelope Trunk’s ...
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    The Case Against Design Contests

    The Case Against Design Contests
    Here's a contrarian take on design contests, from Don Norman at Core77: "Why are shows bad? Shouldn't we reward good design? Sure, if that's what the shows accomplish, but they don't. In fact, I believe they do harm to the profession. They reward the visible parts - styling - and ignore the most important, but hardest parts: interaction, experience, truly meeting ...
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    8 Ways to Promote Your Artwork Offline

    8 Ways to Promote Your Artwork Offline
    Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is ...

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