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  • +3

    Fight Anxiety in the Art Marketplace

    Fight Anxiety in the Art Marketplace
    Hello, Dr. Maisel. My artwork is piling up and I know I have to try to make some connections in the art marketplace. But I just feel petrified. Can you give me a few tips—anything!—that might help me jump in where I don’t want to go? -- Marcia T., Queens, New York Thanks, Marcia. Let’s consider the following six obstacles to ...
    Rated: +3
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    ArtBistro Asks: Improve This Billboard!

    ArtBistro Asks: Improve This Billboard!
    So I have a little advertising question for y’all today. I have been trying to take regular walks (30-45 minutes) daily at lunch not only for the exercise value but also to clear my head, gets some fresh oxygen and just generally relax my mind and let things/creative thoughts bubble up as they may. It’s really quite amazing what “movement” can ...
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    Promote Your Art: Successful (Marketing) Portfolio Tips

    Promote Your Art: Successful (Marketing) Portfolio Tips
    A good portfolio answers the question "Who Are You and Why Should I do Business With You?" A Great Portfolio Gets All the Action. "A talented artist submitted his very professional portfolio of silver sculpture to me. The artist had a solid background in the arts, good inventory and serious credentials, and was reaching out to dealers in cities across the ...
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    8 Mistakes Artists Make When Entering Art Competitions

    8 Mistakes Artists Make When Entering Art Competitions
    In the last 5 months I have processed, administered and judged more than 1,000 entries for Light Space & Time’s monthly themed art competitions. I would estimate that at least 50% of the entries are not being submitted properly or are showing the artist’s work in its best light. Make sure you are not making some of these common mistakes when ...
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    The Call to Action on Your Web Portfolio

    The Call to Action on Your Web Portfolio
    In previous parts of this series, we’ve focused on how to approach the design of your website, image gallery, and About page. We’ve shown a proven record of successful projects, given them the opportunity to dig a little deeper with a blog, and even educated them on how we work. So how do you get them to take the most crucial ...
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    Connecting With Your Fashion Customers

    Connecting With Your Fashion Customers
    The Art of Emotional Branding Marketing the iPhone is not the exact same as marketing fashion. But I do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part, isn’t about week long lines and switching networks or the general fiasco that preceded ...
    Rated: +1
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    Pros & Cons of Working with an Art Publisher

    Pros & Cons of Working with an Art Publisher
    Working with a publisher can be fabulous and frustrating and economically smart. You will need a serious reality check working with a publisher because nothing happens overnight. Instant success is a nice phrase but far removed from reality. Patience is key to your success as well as thinking long term. There are advantages and disadvantages of choosing to work with a ...
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    Get Your Mailing List Together

    Get Your Mailing List Together
    How to put together a killer mailing list. Whether you’re promoting an open studio event or inviting people to your next exhibition, you’ll need a great mailing list. But putting together that list might seem intimidating or overwhelming – how do you possibly include everyone you want to be there? Let’s start with some of the basic categories of the kinds ...
    Rated: +3
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    Grow Your Art Business Using Referral Love

    Grow Your Art Business Using Referral Love
    Would you like to have appreciative customers telling their friends and associates about your work, and suggesting that they patronize you also? Referrals are like gold – they are the best advertising you can get, and one of the most effective. Cultivating referral business is not that difficult, but many artists and other entrepreneurs don’t pursue them as often as they ...
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    A Boost for your Online Boutique...

    A Boost for your Online Boutique...
    If you're really looking to boost the sales in your online store ask your web designer about web analytics. Not now....but right now! Analyzing your site can make a world....yes...yes...a WORLD of difference in your sales and conversion rates (the number of viewers that become buyers). There's a lot you can learn from your web analytics but If I had an ...
    Rated: +6
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    4 Things Artists Can Get Out of Being on Twitter

    4 Things Artists Can Get Out of Being on Twitter
    There are so many Social Media sites and places to connect online that it can be daunting to decide where you want to spend your time. Do you link-up on LinkedIn, share stuff you Digg, make friends on Facebook, Tweet on Twitter, swirl, poke, prod, nudge... it's enough to make an artist take cover under their easel! In this article I ...
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    The Luxury of Customer Loyalty

    The Luxury of Customer Loyalty
    The only thing that may stop a customer from buying True Religion jeans from Saks instead of Barney’s is that they have a Barney’s card. With Barney’s points based program you get money back for every dollar that you spend. So although Barney’s rests at the top of the luxury fashion food chain, they still have a loyalty program similar to ...
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    Using Social Media to Attract Art Followers

    Using Social Media to Attract Art Followers
    If you have a website, you are one of an estimated 46 million on the internet. That number can be quite overwhelming if you stop to think about it. How on earth will anyone find your site among the million others? Well, the good news is that they aren't all artist websites; however, I don't know how many of them there ...
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    Should Artists Ever Work for Free?

    Should Artists Ever Work for Free?
    This post is a little different from the kind of thing I’ve been writing lately, but I thought it might be helpful to young artists out there. Some of my absolutely favorite students have graduated over the last couple of years, which means that I’ve been getting pleas for advice on how to navigate through this crazy art world of ours. ...
    Rated: +18
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    How to Lose Design Competitions and Alienate Judges

    How to Lose Design Competitions and Alienate Judges
    Landing your work in a design annual or winners’ gallery isn’t going to catapult you to instant fame and fortune. But even an honorable mention award can help you slowly raise your profile in the design industry. It’s another accomplishment for your resume, and if you’re lucky, your award-winning project just might catch the attention of your next boss. I’ve been ...
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    Apply The Tipping Point to Your Marketing Plan

    Apply The Tipping Point to Your Marketing Plan
    "The Tipping Point by Malcolm Gladwell discusses that moment....that element.... that one thing that tips the scale and takes something from being virtually unknown to becoming the talk of the town. Word of mouth from a marketing perspective is the essence of the "buzz" factor and gives product a credibility money can't buy. One group of importance that typically leads these ...
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    How to Stand Out in Art Licensing

    How to Stand Out in Art Licensing
    How do you make yourself stand out from other artists when you are talking to a manufacturer who licenses art, an art gallery, an agent or any other person you, as an artist, might market to? What do you say that makes you unique? "Hi, I'm an artist" works great when you go to a barbeque, because there are probably not ...
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    Oh, Those Design "Competitions"

    Oh, Those Design "Competitions"
    As I've been out in the design world more, I receive a lot of "Call for Entries" postcards and email messages for various design competitions. They come from design magazines, most of the time, but they also come from professional organizations looking to showcase some current work from their memberships. The CFEs from the magazines, usually for their Design Annuals, are ...
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    10 Ways to Get Unfriended on Facebook

    10 Ways to Get Unfriended on Facebook
    Ever since Jimmy Kimmel declared November 17th “National Unfriend Day,” we’ve been taking a closer look at our 400+ Facebook friends. The man has a point. [widget:inarticlequiz_selfesteem] Facebook makes it too easy to hold onto irrelevant, obsolete or even irritating attachments. Do you really need to be in touch with people you barely knew (or liked) in high school? If you ...
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    How To Deal When a Juror Thinks Your Art Stinks

    How To Deal When a Juror Thinks Your Art Stinks
    After submitting for a juried art show and being rejected, it can be quite a negative experience to the artist. Sometimes this will lead the artist to doubt their artistic talent, their technique and their overall sense of well being. Artists’ should understand that the decision as to who is accepted into a show is a very subjective and personal decision ...
    Rated: +5

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