Become an Artist >> Browse Articles

Browse Marketing Your Art Articles

  • +1

    The Luxury of Customer Loyalty

    The Luxury of Customer Loyalty
    The only thing that may stop a customer from buying True Religion jeans from Saks instead of Barney’s is that they have a Barney’s card. With Barney’s points based program you get money back for every dollar that you spend. So although Barney’s rests at the top of the luxury fashion food chain, they still have a loyalty program similar to ...
    Rated: +1
  • +6

    A Boost for your Online Boutique...

    A Boost for your Online Boutique...
    If you're really looking to boost the sales in your online store ask your web designer about web analytics. Not now....but right now! Analyzing your site can make a world....yes...yes...a WORLD of difference in your sales and conversion rates (the number of viewers that become buyers). There's a lot you can learn from your web analytics but If I had an ...
    Rated: +6
  • +2

    Apply The Tipping Point to Your Marketing Plan

    Apply The Tipping Point to Your Marketing Plan
    "The Tipping Point by Malcolm Gladwell discusses that moment....that element.... that one thing that tips the scale and takes something from being virtually unknown to becoming the talk of the town. Word of mouth from a marketing perspective is the essence of the "buzz" factor and gives product a credibility money can't buy. One group of importance that typically leads these ...
    Rated: +2
  • +1

    Getting Prepared for a Trade Show

    Trick of the Trade-Designers Get Ready for Your First Trade Show Let's face it. Trade Shows are expensive. By the time you finished making samples, shipping product and building a booth you could have purchased a Mini Cooper. If it's your first trade show be advised that just because you build it...that doesn't mean they'll come. You have to put a ...
    Rated: +1
  • +1

    Branding is What you Are Really Selling: Hope...in a Jar

    Branding is What you Are Really Selling: Hope...in a Jar
    Forget about Oprah's latest "Eat..Pray...Love," phenomenon book...this week I am personally enjoying "Advanced Brand Management,"by Paul Temporal...and I have to say it is quite wonderful;) Even more wonderful if you're really trying to define your brand. One of the most crucial decisions a company can make. Author Temporal urges companies to analyze what business they are really in....for example a brand ...
    Rated: +1
  • +10

    What to Do When A New Logo Goes Bad

    What to Do When A New Logo Goes Bad
    I recently came across an online review/rant about a new logo design for the New York City taxi fleet. We all love that sea of yellow that comes rolling downtown in NYC, right? (especially when it's raining). Well, come to find out that what was to be an idea of upgrading the look of the cars and giving a new brand ...
    Rated: +10
  • +6

    What is Your Work Worth: Everything or Nothing?

    What is Your Work Worth: Everything or Nothing?
    It is a perennial struggle for most artists to price their work in a way that reflects the enormous input of time, energy, materials and life experience without making it so expensive that no one can afford to purchase it. Perhaps next to writing a coherent artist statement, pricing one’s work is the source of the greatest frustration and confusion for ...
    Rated: +6
  • -1

    How to Find Names for Your Mailing List

    How to Find Names for Your Mailing List
    *1. Market Books* Every year, Writer’s Digest releases a book called the Artists & Graphic Designers Market. It lists the contact info for many different companies looking for illustrators in a variety of markets, like magazines, fine art galleries, book publishers, etc. There is a completely separate book especially for children’s illustrators too, called the Children's Writers & Illustrators Market. I’ve ...
    Rated: -1
  • +1

    Connecting With Your Fashion Customers

    Connecting With Your Fashion Customers
    The Art of Emotional Branding Marketing the iPhone is not the exact same as marketing fashion. But I do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part, isn’t about week long lines and switching networks or the general fiasco that preceded ...
    Rated: +1
  • +1

    How to Make an RSS Feed

    Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. ...
    Rated: +1
  • Rate

    Benefits to RSS

    RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the [widget:9_steps_guide_design_benifits] Articles are often placed into feeds to alert readers when new ...

Find the right campus or online art or design program for you!