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  • +4

    Promote Your Art: Successful (Marketing) Portfolio Tips

    Promote Your Art: Successful (Marketing) Portfolio Tips
    A good portfolio answers the question "Who Are You and Why Should I do Business With You?" A Great Portfolio Gets All the Action. "A talented artist submitted his very professional portfolio of silver sculpture to me. The artist had a solid background in the arts, good inventory and serious credentials, and was reaching out to dealers in cities across the ...
    Rated: +4
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    ArtBistro Asks: Improve This Billboard!

    ArtBistro Asks: Improve This Billboard!
    So I have a little advertising question for y’all today. I have been trying to take regular walks (30-45 minutes) daily at lunch not only for the exercise value but also to clear my head, gets some fresh oxygen and just generally relax my mind and let things/creative thoughts bubble up as they may. It’s really quite amazing what “movement” can ...
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    The Case Against Design Contests

    The Case Against Design Contests
    Here's a contrarian take on design contests, from Don Norman at Core77: "Why are shows bad? Shouldn't we reward good design? Sure, if that's what the shows accomplish, but they don't. In fact, I believe they do harm to the profession. They reward the visible parts - styling - and ignore the most important, but hardest parts: interaction, experience, truly meeting ...
  • +18

    Should Artists Ever Work for Free?

    Should Artists Ever Work for Free?
    This post is a little different from the kind of thing I’ve been writing lately, but I thought it might be helpful to young artists out there. Some of my absolutely favorite students have graduated over the last couple of years, which means that I’ve been getting pleas for advice on how to navigate through this crazy art world of ours. ...
    Rated: +18
  • +1

    Channel Miss Piggy to Be a More Successful Artist

    Channel Miss Piggy to Be a More Successful Artist
    I remember a few obsessions from my middle school years... Scott Baio (what pre-teen girl wasn't obsessed with Scott Baio!) and Miss Piggy from the Muppets. I had a section of the basement in my house with a big table where I could be a mess and do any art or craft I wanted. I can still picture it - there ...
    Rated: +1
  • +1

    4 Things Artists Can Get Out of Being on Twitter

    4 Things Artists Can Get Out of Being on Twitter
    There are so many Social Media sites and places to connect online that it can be daunting to decide where you want to spend your time. Do you link-up on LinkedIn, share stuff you Digg, make friends on Facebook, Tweet on Twitter, swirl, poke, prod, nudge... it's enough to make an artist take cover under their easel! In this article I ...
    Rated: +1
  • +9

    An Artist’s Guide to Social Media Success

    Getting connected online is practically a requirement these days. It's the latest way to make new friends, stay in touch, and — best of all — network. And with HR departments adding social media recruiting to their repertoire, it's also a great way to get a job! But jumping online isn't as easy as you might think. If you're going ...
    Rated: +9
  • +3

    LinkedIn – 10 Tips for Effectively Using Your “Status Update”

    By CAREEREALISM-Approved Expert, Andy Robinson One of the features of LinkedIn that tends to be underutilized is the “Status Update” (also called your “Network Update”) in your LinkedIn Profile. Your status update “block” is a white box located just below your picture on your “View My Profile” page. If you don’t see such a block, then you’ve not posted a status ...
    Rated: +3
  • +2

    Using Social Media to Attract Art Followers

    Using Social Media to Attract Art Followers
    If you have a website, you are one of an estimated 46 million on the internet. That number can be quite overwhelming if you stop to think about it. How on earth will anyone find your site among the million others? Well, the good news is that they aren't all artist websites; however, I don't know how many of them there ...
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  • +4

    Why Outsourcing Can Make You a More Creative Artist

    Why Outsourcing Can Make You a More Creative Artist
    Time management is something everyone struggles with and artists are no exception. Time management is especially important for artists wanting to earn a living with their art. Some artists want to do nothing but create. Of course they have to create something to sell, license, lend or loan or in any other way derive an income. But if the artist is ...
    Rated: +4
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    Design Strategies for the Digital Economy

    Your company’s website is the number one communications platform for promoting and expressing your brand, as well as, positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” (print) will be based on how effective it ...
  • +21

    Best Practices for Selling Art Online

    Best Practices for Selling Art Online
    More artists are selling their work online. Have you ever thought of just making some art that people might like to buy (the kind you mother wishes you would make) and sell it on Ebay? Who knows it could be a lucrative second career! Or perhaps you just love to photograph or paint anything and everything and you are are talented. ...
    Rated: +21
  • +27

    Creating Commissioned Work as an Artist

    Creating Commissioned Work as an Artist
    Commissioned Work Clients commission an artist for one main reason: They want a work that is in someway personalized. Whether it is a portrait of a family member or a rendition of a landscape — the work holds personal significance. The best way to acquire a commission? Find interested clients already familiar with your work. This way you’ll have a better ...
    Rated: +27
  • +11

    Open Studios and Selling Your Artwork for a VW

    Open Studios and Selling Your Artwork for a VW
    Would you sell your work for a Volkswagen Bus? Find out how one artist chose to do so rather than make no sale at all. Selling your work out of your own studio is a common and often successful practice for many artists. What are the best practices for doing so? If you do not have a gallery affiliation or if ...
    Rated: +11
  • +20

    How to Get Commercial Gallery Representation

    How to Get Commercial Gallery Representation
    The Big Picture: Like many things in life, reaching an important goal involves a lot of hard work. It also takes time, patience and a little luck. It is impossible to achieve an important goal, such as getting gallery representation alone. It takes a network of people and supporters. Whereas a very few artists seem to land in a gallery with ...
    Rated: +20
  • +9

    Five Tips for Marketing During a Recession

    Five Tips for Marketing During a Recession
    1. Blog where your clients are Find websites and blogs that offer content and resources that your clients need to keep informed. Where do they get their critical information? We’ve written articles for World-at-Work’s Workspan Magazine and Training Magazine to reach clients and prospects in the employee communication sectors. If you don’t know where your clients get their business information ask ...
    Rated: +9
  • +4

    Get the Most Bang out of Your Marketing Campaign

    Get the Most Bang out of Your Marketing Campaign
    To maximize your marketing and communications campaigns you need to deliver your messaging in three methods. They are: on-site, in print, and on-line. Repeat messaging in a consistent and distinctive presentation will ensure that your campaign breaks through the clutter. In today’s multimedia-saturated culture we have more tools at our disposal than ever before – and because of this more messages ...
    Rated: +4
  • +3

    Get Your Mailing List Together

    Get Your Mailing List Together
    How to put together a killer mailing list. Whether you’re promoting an open studio event or inviting people to your next exhibition, you’ll need a great mailing list. But putting together that list might seem intimidating or overwhelming – how do you possibly include everyone you want to be there? Let’s start with some of the basic categories of the kinds ...
    Rated: +3
  • +4

    Does Your Blog Cater to an International Audience?

    Does Your Blog Cater to an International Audience?
    As we all know the web is an international phenomenon. That being said, I’ve often wondered how having an international audience actually affects my site’s daily traffic. I live in the eastern United States so it’s fairly common for me to publish my posts early in the morning local time. That way, my readership will have my newest post waiting for ...
    Rated: +4
  • +10

    Oh, Those Design "Competitions"

    Oh, Those Design "Competitions"
    As I've been out in the design world more, I receive a lot of "Call for Entries" postcards and email messages for various design competitions. They come from design magazines, most of the time, but they also come from professional organizations looking to showcase some current work from their memberships. The CFEs from the magazines, usually for their Design Annuals, are ...
    Rated: +10

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