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    Should You Disguise Your Artistic Identity to Sell Art?

    Should You Disguise Your Artistic Identity to Sell Art?
    Hello, Dr. Maisel, I’ve been wondering about the following question. Is it smarter to “be myself” when I present myself in the art marketplace (and I’m not so sure that “me” is either attractive or wanted) or should I try to adopt some persona and “be somebody” the marketplace wants (if I could figure out who that might be)? I’m guessing ...
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    7 Ways to Turn Your Art Into Holiday Gifts

    Elisha-Rio Apilado is a Chicago based graphic designer/illustrator and studio artist whose paintings and drawings have been featured in various exhibitions. Elisha studied studio art in Dallas, TX and moved back to Chicago where she obtained a B.F.A. in Visual Communications at the IL Institute of Art. She is currently diving into the career world of design while taking on ...
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    8 Ways to Promote Your Artwork Offline

    8 Ways to Promote Your Artwork Offline
    Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is ...
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    10 Ways to Get Unfriended on Facebook

    10 Ways to Get Unfriended on Facebook
    Ever since Jimmy Kimmel declared November 17th “National Unfriend Day,” we’ve been taking a closer look at our 400+ Facebook friends. The man has a point. [widget:inarticlequiz_selfesteem] Facebook makes it too easy to hold onto irrelevant, obsolete or even irritating attachments. Do you really need to be in touch with people you barely knew (or liked) in high school? If you ...
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    How to Lose Design Competitions and Alienate Judges

    How to Lose Design Competitions and Alienate Judges
    Landing your work in a design annual or winners’ gallery isn’t going to catapult you to instant fame and fortune. But even an honorable mention award can help you slowly raise your profile in the design industry. It’s another accomplishment for your resume, and if you’re lucky, your award-winning project just might catch the attention of your next boss. I’ve been ...
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    Press Release Marketing Tips for Artists

    Press Release Marketing Tips for Artists
    Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist’s brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.[widget:inarticlebulleted_art_marketing] There are myriad ...
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    Is Good Art About Hype or Talent?

    Is Good Art About Hype or Talent?
    Hello, Dr. Maisel, I wonder if it’s possible to make it on talent alone or is hyping your art three-quarters of the battle? You know which answer I hope to hear! But I fear that the real answer is, hyping your art is essential. Is it? Lydia L., New York City Thank you, Lydia: Let me give a slightly tongue-in-cheek answer ...
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    The Seven Habits of Very Successful Artists

    The Seven Habits of Very Successful Artists
    In the early 1990’s Steven Covey wrote a book entitled “The Seven Habits of Highly Effective People” which became a huge best seller and still sells well today. It was a book that provided a holistic and a principled approach for problem solving, living and adapting to change by seeing opportunities rather than problems. I believe that there are also seven ...
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    How To Properly Photograph Your Artwork

    How To Properly Photograph Your Artwork
    In a recent coaching session, someone asked me if they their art photography represented their actual work. I knew this person’s work (as I have seen the actual physical pieces) and, honestly, they really didn’t do the work justice. That led to my thinking . . . how many others’ digital images of their artwork are just not “cutting the mustard?” ...
    Rated: +5
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    Is Technology Making You Bad at Your Job?

    Is Technology Making You Bad at Your Job?
    Technology is a beautiful thing. Most of us can’t imagine doing our jobs without it. But sometimes, overindulging in email, texts, and social networking might actually hinder your performance. We’ve identified five ways your iPhone, BlackBerry, Facebook and that endless information superhighway are actually making you worse at your job. Instant message is twisting your words (and making you lazy) [widget:inarticlebulleted_bad_habits] ...
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    Print Promotional Tool How To: Flyers

    Print Promotional Tool How To: Flyers
    Flyers are a great do-it-yourself promotional tool for artists on a tight budget. They are easy to create, produce and distribute. • You don't need graphic design skills to create flyers. You can use ready-made templates in most word processing software. Just fill in the blanks with words and images. • You don't need special equipment to print flyers. You can ...
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    Prepare for Art Licensing Trade Shows

    Prepare for Art Licensing Trade Shows
    If you are planning to exhibit at any of the 2011 art licensing shows, there is no time like the present to begin planning your art, your booth, your strategies and more. I just discovered this great video that SURTEX did during the 2010 show last May - it gives a great feel for what the show looks like as well ...
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    Promote Your Art to Corporate Clients

    Promote Your Art to Corporate Clients
    If you had an insider’s tour of the offices of power brokers, government officials and influential businesspeople in our nation’s capitol, what would you see? Judith HeartSong, the Art Director for corporate consulting firm ArtMatters LLC in Washington, DC, agreed to answer a few question about this world and how artists can become involved in the corporate market. AS: Your company ...
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    Blog It For a Better Portfolio Website

    Blog It For a Better Portfolio Website
    In previous parts of this series, we’ve focused on how to make the most of your website design, image gallery, and About page. We’ve even gone a step further in making our case as a seasoned professional by including a list of recent projects and testimonials. Now that you’ve proven your worth as an Illustrator, how do you get your visitor ...
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    The Call to Action on Your Web Portfolio

    The Call to Action on Your Web Portfolio
    In previous parts of this series, we’ve focused on how to approach the design of your website, image gallery, and About page. We’ve shown a proven record of successful projects, given them the opportunity to dig a little deeper with a blog, and even educated them on how we work. So how do you get them to take the most crucial ...
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    How to Sell Your Work to Art Publishers

    How to Sell Your Work to Art Publishers
    Harriet Rinehart has a long history as an art publisher. Founder and president of H.W. Rinehart Fine Arts, Inc. for 18 years, she sold her company to Bentley Publishing Group in 1999. Since then she has worked on product development and artist search for the six brand divisions of Bentley Publishing Group. Artsy Shark spoke with Harriet about her artist search, ...
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    Art Marketing: Business Cards Aren't Enough!

    Art Marketing: Business Cards Aren't Enough!
    Every artist needs a well designed business card. It's a must have - like the basic black dress or the suit and tie in your wardrobe. Handing out the same business card is like wearing the same outfit to every occasion. You wouldn't wear your gym clothes to a wedding. That's not the impression you'd want to make. The same goes ...
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    Print Promotional Tools for Artists: Brochures

    Print Promotional Tools for Artists: Brochures
    Brochures are great promotional tools for artists with a reasonable budget and graphic design skills (or someone who has them). Brochures Say "Real Business" Since brochures take a bit more time, money and energy to create and produce than flyers or postcards, discerning readers are likely to take you a bit more seriously. It's About Your Audience You should have this ...
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    How to Stand Out in Art Licensing

    How to Stand Out in Art Licensing
    How do you make yourself stand out from other artists when you are talking to a manufacturer who licenses art, an art gallery, an agent or any other person you, as an artist, might market to? What do you say that makes you unique? "Hi, I'm an artist" works great when you go to a barbeque, because there are probably not ...
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    The Best Women-Run Blogs

    The Best Women-Run Blogs
    There are millions of blogs out there — how do you find ones worth your time? Sure, the number of Twitter followers is a good gauge of popularity, but there are plenty of exceptional reads flying under the radar. Whether writing about career advice, female empowerment or daily drama, here’s a list of 10 women-run blogs we love. 1) Penelope Trunk’s ...

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