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Design Strategies for the Digital Economy

David Langton / Langton Cherubino

Design Strategies


Your company’s website is the number one communications platform for promoting and expressing your brand, as well as, positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” (print) will be based on how effective it is in the new digital economy. But before we send out that condolence card…or email, let’s take a look at what the different media types offer when creating a marketing communications plan.

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