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Design Strategies for the Digital Economy

David Langton / Langton Cherubino

Design Strategies


Your company’s website is the number one communications platform for promoting and expressing your brand, as well as, positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” (print) will be based on how effective it is in the new digital economy. But before we send out that condolence card…or email, let’s take a look at what the different media types offer when creating a marketing communications plan.

Know thy audience >>

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    elfus

    28 days ago

    1986 comments

    One thing that is not addressed is the fact that all written languages on earth are #1 Obsolete , #2 Inadequate in efficiency . #3 do not reflect the true way that the majority of the culture/people actually speak . They were put together and developed so long ago , sometimes with ill intent ( such as English deliberately being difficult in order to try to avoid a literate , educated , and worst of all the the medieval mind , a questioning population . ) that badly need to be restructured to reflect not only the faster more mobil lifestyle of modern people in the 21st century , but as the modern language is used and actually spoken . A written and spoken language has one purpose and one purpose only , COMMUNICATION . Written languages need to be simple , fast , and efficient or they have failed . We write for the sole purpose of wanting to communicate and be understood , the written language should reflect that , instead of it evolving we still have idiotic structures , rules , etc. that not only need to be re-thought or eliminated , but read like German Naval codes instead of logical efficient communication to those from other nations/cultures learning it . This may be one reason some people refuse to learn a language as they start , then stop saying to themselves " this is stupid ! " .... Yes it is ....... how about an idea that hasn't been tried until we switched from old english to what we have now .... FIX IT !

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    NovaCynthia

    5 months ago

    10 comments

    Love this, key to all successful writing is to know your audience, know your format! thank you, Nova Cynthia

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    designdesigndesign

    5 months ago

    2 comments

    ok.. here is the problem. sounding like a guru of all things media and the web... yet you fail at the two most annoying things about the internet.

    1) multiple pages
    this is the internet. no one wants to click though these pages. i made it to two before you bored me to death.

    2) too much information
    There is way to much information. are you familiar with TL;DR? Learn it. I spent more time critiquing your article than I did reading it. Maybe you can copy paste that into your boring article generator the next time you want to regurgitate information that is already common sense/available elsewhere on the internet that you are speaking of.

    tl;dr: don't quit your day job. this article is boring.

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    eg_design

    5 months ago

    6 comments

    @ micpowell

    I disagree with your thoughts on the business card. How unprofessional does that look when someone asks your business card so they can go to your site later and you give them a post-it with your name and url written with a sharpy. Or a text? Come on. Lost, erased, or easily forgotten what it is for. I well designed business card projects professional success, quality products and services, and provides information in traditional format that people that are not so tech-savvy can appreciate. (Which may be the reason they are seeking your skills in the first place.)

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    Glenn

    5 months ago

    2 comments

    I don't consider myself a great writer, speller or grammarian, but find the argument that writing has improved with the advent of new technology arguable. I now frequently see glaring mistakes in web content. Ironically, Art Bistro wasn't even capable of creating a functional link to langtoncherubino.com in this article!

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    DylanHarper

    5 months ago

    1080 comments

    Nothing but common sense here. Hopefully someone who hasn't come to these conclusions on their own can gain something from this article.

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    DonnaMe

    10 months ago

    3156 comments

    I would venture to say the business card stays!

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    micpowell

    11 months ago

    800 comments

    When I studied Photo-Journalism & Social Documentary some time ago a beloved old professor always drilled us with the expression: Be short and terse, direct and to the point. Studies then were based on newspaper readership which revealed that the average viewer spent less than 7 seconds on the average page and preferred to read at a 6th grade level for want of speed and clarity. These ideas still seem to hold save what has become a bizarre trend in television commercials that now more than ever are childish and fraught with disjointed and delusional thinking!

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    micpowell

    11 months ago

    800 comments

    Actually the perception that writing is a growing phenomena is quite misleading. Yes there are more people today texting, twittering, and using other quick fix messages but this isn't intelligent writing. The statement that students today write for an audience, makes no sense at all, based on the idea being previously unheard of. Even a diary is for an audience as are graffiti tags although that does concur that it is important to know who your writing to or for. I don't mean to quibble but part of my point is that if a study was made, one would distinctly see the differences between the vocabulary & sentence construction of people who actually frequent a pen 1, people who often type letters and documents 2, and the twitter, text and chat crowd 3. Baby names even show these differences!

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    micpowell

    11 months ago

    800 comments

    I doubt business cards are that durable, who really wants to keep dozens of little snippet cards, it's just as well to make a note if only on an iPod or iPhone ergo the card is only viable to those too lazy to write or remember a URL or text the info. The Business Card started as a designer throwaway and will end as a designer throwaway!

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