Tricks to Pulling Off a Successful Open Studio
Amy Wilson | ArtBistro
Anytime can be a great time to do an open studio. Anytime is a great time to recharge your studio practice. And knowing you have a bunch of people coming over to see your work is a great motivator to finish some projects that may have languished.
Don't Be a Starving Artist
So when I have wanted to have an open studio, I simply found space elsewhere. I’ve used friends’ studios that were in a good location (sharing the event with a friend is a good way to increase your traffic as well), or small office spaces in commercial areas. Once, many years ago, I got permission to use a conference room in a public library and held a successful open studio there. As long as you get a well-situated space that people can get to easily, you’re off to a good start.
Next, set a time and date that will make it convenient for your guests to attend. Nights and weekends are generally best, but be a little careful. If your space is located next to a huge church, for instance, it might be hard for people who want to come see your work to find parking on a Sunday. Or if public transportation is a little dodgy after a certain hour, make sure you schedule around this. Be mindful of religious and federal holidays that might make it tricky for some to attend. Also, set a specific window of time for people to come and see your work, allowing enough wiggle room that it’s convenient for them but not so much time that you’re exhausted at the end. Generally speaking, a two- to three- hour time slot is a good amount.
You might want to consider food and drink if the space where you’re hosting allows it. Many artists go overboard with this and turn their open studio into a fully catered affair. There’s no need for this – in fact, arguably the kinds of people who show up purely to grab a free meal are the ones you specifically don’t want coming along! Keep it very, very simple – you want your guests to feel welcome, but for the focus to be on your work and not on your food. Stay away from greasy foods that can leave accidental fingerprints on works, and from beverages that can stain; pretzels and white wine are a much better choice than cheese puffs and red wine.
Design a simple invitation and send it out. Ask your friends to tell their friends about it, and send personalized notes to anyone you especially want to come. If what you want is a big event, be sure and contact your local media and make them feel welcome too. Make sure that you have a solid core of good friends you can count to be there – sometimes the worst thing in the world is sitting alone in your studio, waiting for people to show up right when the event starts. But if you know three or four (or more) people you can ask to be there at the very beginning and keep you company, the experience will be much more pleasant.
Have some kind of give-away to hand out to people who show interest. A postcard with an image of your work on one side and the address to your website would be perfect. Also be sure to collect the names and addresses of interested people so that you can add them to your mailing list. If you are finding you have a pretty steady crowd of people show up, it can often be helpful to keep some private notes on who was interested in what, specifically – just jotting down little reminders can be a lifesaver when you look back the next morning and the whole event seems like a whirlwind.
Within a week of your open studio, make sure you follow up with people who showed interest in your work. Send a simple “thank you for coming to my open studio” to everyone who signed your book; if anyone expressed interest in a particular work, contact them to see if there’s any more information about it they’d like to receive (images, size, price, etc). Naturally, don’t hound the people who were nice enough to show up, but do remind them if there was something they were enthusiastic about.
With a just little preparation, an open studio can generate a lot of energy around your work. If you find that you enjoy the process, try and plan to have at least one a year – and use the occasion to keep you motivated, focused, and moving forward. Both you and your potential audience can get a lot out of it, and it can be fun, too! I hope you plan an open studio and that you share your experiences with us.