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How to Get Commercial Gallery Representation

How to Get Commercial Gallery Representation

"4 Friends" group show at Shafrazi: Haring, Scharf, Chelsea art gallery crawl 10-25-07, by j-No, Creative Commons

Valerie Atkisson / ArtBistro

Getting Your Foot in the Door

This first step is not has hard as it may seem. Edward Winkleman of Winkleman Gallery shares these four tips for artists seeking gallery representation:

“The single most important aspect of getting a gallery is picking the right one.

Still, there are things you can do while you search for the right one, or wait for the right one to appreciate their mistake in not working with you. Consider these four ways to get your foot in the door of the NY art world:

Build a support network of artists.1. No one is a better ally in your fight to get the recognition you deserve here than other artists. They’re undoubtedly the most qualified critics of your work, they understand completely what you’re going through, and if you share what you hear about opportunities with them, you should be able to expect the same in return. There’s strength in numbers. Start building your network on ArtBistro.

2. Submit your work to registries. Registries are curated generally, so your work may still be rejected, but they do lead to group exhibitions and other opportunities. There are two primary registries you should apply for: the Artists Space and White Columns. Please note that both of these spaces focus on emerging artists engaged in the “contemporary” dialog, so if you’re more of a traditionalist, you might not be accepted. Consider their mission before you submit.

Next: Not Seeking New York City Representation


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