Does Your Blog Cater to an International Audience?
As we all know the web is an international phenomenon. That being said, I’ve often wondered how having an international audience actually affects my site’s daily traffic. I live in the eastern United States so it’s fairly common for me to publish my posts early in the morning local time. That way, my readership will have my newest post waiting for them as soon as they get to work. Seems logical right? In principle, this sounds like a good strategy. If I post my articles in the morning, every one should receive them as they arrive in the office right? Well, this strategy would work great if all my readers lived in the eastern United States but unfortunately for us bloggers, the world isn’t flat, it’s round and people live in all sorts of different nations, in all sorts of different time zones, speaking all sorts of different languages.
So how do we publish our articles to make the most impact? What time is the best time to post articles to receive the most traffic? The answer to that question depends on your audience. Let’s just say that you live in the UK. It’s 9 a.m. local time and you are about to publish your article for the day; but for the sake of argument, let’s just say that your audience is not British but American. At 9 a.m. in London, it’s 4 a.m. in New York and 1 a.m. in Los Angeles. In this case, would publishing your post at 9 a.m. London time give your post the biggest impact? Would it be best to wait until later in the day to release your article?
I’ve found that most of my site’s traffic comes from the United States, Canada, and the UK. I also receive considerable traffic from Japan, South Korea, Germany, Spain, India, Australia, and Brazil. This means that I tend to cater my posts for visitors from the US, Canada, the UK, and a few others.
While, there is no way to publish the post in such a way as to make sure every one receives the post at exactly 9 a.m. local time, I do try to make sure that I publish my posts while the top 3 nations are at least awake. That being said, what do I do about the rest of the world?
Since I do receive traffic from places other than the U.S., Canada, and the U.K, how can I cater to them as well? One thing that I learned in college was that in web design it is best to first know your audience and then to plan for them. In this case there is unfortunately, no easy solution.
I would recommend posting at different times of the day, I could translating my posts into different languages, and draft posts catering specifically to different regions of the world. All those items would certainly help my site to gain more international exposure but if your staff is small; like mine is, is any of that even possible?
If you are trying to gain international exposure it is important to implement these suggestions as best you can. In this 24/7 world we live in of global networking any effort to be more international will be appreciated to the audience over seas. I would love to hear your thoughts and experiences. Have any of you tried to make your site more international?