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25 Ways to Spread the Word About Your Art

25 Ways to Spread the Word About Your Art

Carolyn Edlund | ArtsyShark

11. Make Your Website into an E-commerce Site

You spent a lot of time and money on your website. So, where’s the shopping cart? Getting online visitors is challenging enough, but when they do visit and can’t make a purchase, you lose the sale.

12. Exhibit at Trade Shows

It can be expensive to do a trade show, so make sure you have done your homework first and target the right ones. Participating in a trade show gets your work in front of many buyers and can be extremely profitable.

13. Sell at Home Shows

Do you have clients or patrons who would be willing to open their homes and invite their friends to come and see your work? Partner up with other artists if you wish and create a great experience by setting up in-home displays and sell to a private audience. Give the hostess some free work or other gift to thank them. This is a proven method I’ve used personally to make thousands of dollars in sales.

14. Do a Trunk show for a Retail Store

Boutiques, galleries and department stores have a “meet the designer” event and you show up, bringing new work with you that isn’t available in the store’s inventory. You split the sales with the store and it’s a win-win. The store owner should provide their customer list for a promotional postcard mailing and you can advertise in the local paper and online.

15. Hire Sales Reps

This is a powerful way to multiply your presence and exposure to wholesale buyers. Working with reps (if you have a mass-produced production line of products) can add a huge dimension to your marketing and your sales.

Next: Cultivate Buyers in Your Niche →


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