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25 Ways to Spread the Word About Your Art

25 Ways to Spread the Word About Your Art

Carolyn Edlund | ArtsyShark

You’ve put in tons of studio time, developed a signature style, created a body of work and are serious about selling your art or crafts and building your business. Even if you’re an experienced pro, are you doing everything you can to market yourself and create opportunities for sales every day?

Here are 25 ways to spread the word, spur interest in yourself and your work, and grow a base of dedicated customers:

1. Diversify your efforts

If you are currently working in one medium, how many other ways can your images be sold — as t-shirts, mugs, mouse pads, notecards, etc. Use online resources such as Café Press and Zazzle to sell your creations in multiple formats. Many well-known artists do this.

2. Sell Retail and Wholesale. Are you currently selling only to the public?

You may be giving up a huge market — wholesale buyers. Crunch the numbers and see if you can sell your products to the wholesale market. This involves making items in mass-production (such as prints, pottery, etc.) not strictly originals.

3. Sell your Work through Online Outlets

Etsy and other sites let you upload images and sell through their venue. Take advantage of these popular websites not only to sell but to create recognition and publicity.

4. Show Your Work in Alternative Spaces

In this economy, there are empty storefronts, window space on busy streets and other non-traditional places to show and sell your work. Pop-up galleries have become a trend, and can be placed in homes for sale, restaurants and available real-estate for next to nothing.

5. License Your Work

Many artists license their designs to manufacturers and get paid well for their work, giving them a steady stream of income. Use this as a primary or secondary way of creating income.

Next: Apply to Exhibitions →

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