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10 Books Every Creative Pro Must Read

Elisha-Rio Apilado

7. Making and Breaking the Grid: A Graphic Design Layout Workshop

Timothy Samara | Layout & Composition

Layouts are the most basic, most important element of design. And creating an effective layout is an essential part of communicating any idea visually. This book teaches the very basics of grid-based design and proves that you must first learn the rules before effectively breaking them.

Note from a Designer: At first you may be thinking, “Are there that many ways to design a page?” Actually, yes there are! And this workbook provides many examples of compositions and shows which ones to use in particular situations (ex: catalogs being modular). It covers grid layouts, as well as experimental deconstructed designs and doesn’t skimp on example images either. It will surely challenge you to try each layout at least once in your graphic design career.

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8. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler | Brand Identity

This book is not only a toolkit for designers, but also a fantastic resource for the whole branding team. It explains the collaborative process and essential branding fundamentals, including tips for creating new brands and revitalizing existing ones. In it, you will also find insightful case studies of well-known brands, too!

Note from a Designer: If you’re looking for a book about designing brands, this is for you. This book is extremely informative and gives readers real-world examples of color symbolism and logo variety. It helps designers understand the consumer side of design and the strategy behind every logo. Ever want to know why the tagline is usually nested underneath rather than on top of the company name? Or what red represents in a logo? It’s all here. It successfully conveys the importance of branding and logos and those who design them.

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