Become an Artist >> Browse Articles >> Art Business


10 Books Every Creative Pro Must Read

Elisha-Rio Apilado

5. The Designer’s Guide to Marketing and Pricing: How to Win Clients and What to Charge Them

Ilise Benun and Peleg Top | Freelance, Marketing skills

This book is intended for already successful designers who want to stay on top of their game or for those who want to put a little more thought into their creative business. It encourages designers to learn more about the financial side of art and shows how to properly market your designs and abilities. The book also serves as a workbook to jot down ideas and brainstorm more about who you are as a designer and what you want your design business to be.

Note from a Designer: This book is a more intense read, and is designed for the serious artist who wants to extend their skills into a full-time business. Design school taught you to create and sufficient marketing skills, but this book provides a waterfall of marketing strategies that will make you additionally desirable. By understanding the business side of things, you will become increasingly marketable to potential clients. You will also become skilled at designing to fit the needs of a client and their business.

On sale at

6. D.I.Y.: Design It Yourself

Ellen Lupton | Design & Crafts

This book was written by ad design students/faculty in the Graphic Design MFA program at the Maryland Institute College of Art. It covers how to design invitations, business cards, apparel, books and even house wares. It helps make designs personable and presents plenty of ideas — everything from DIY gifts to design studio tips!

Note from a Designer: DIY is not your average arts and crafts book. This guide has a young, refreshing feel and definitely offers a surplus of ideas for exploring different materials, media and sizes. It’s great for those who are constantly working on the computer, because it will push you to get away from the screen and create with your hands!

On sale at

Next: More Recommendations →

Find the right campus or online art or design program for you!