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10 Secrets to Success in Art Licensing

Lance J. Klass

Secret #9 – Stay Generic



As much as you may like to paint your new grandson, your dog, or your house, don’t be surprised if no one outside your immediate family or circle of friends wants to look at your paintings — much less buy your art or license your work. After all, who wants a painting of your Uncle Harry on their wall? Would you want a painting of my Uncle Harry on your wall?

Stay generic. Animals, children, people, and pretty places seem to do best when they could be anyone or anywhere.

Next: Secret #10 →


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