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How To Sell Your Art on Facebook

Fine Art Tips | Lori McNee


Painting by Caren Goodrich

Caren’s Facebook Success Story:

When I joined Facebook, it wasn’t to sell art. Originally, I was looking to find old friends and make new ones. My list of friends grew and I started posting my paintings in a photo album on Facebook. Suddenly, people wanted to buy my paintings.

So here’s what I did:

1. I posted purchasing information in each photo caption and instructed potential buyers to be the first one to leave a “SOLD” comment below the painting they wanted to purchase.

2. I accepted payment through Paypal, which is by far the easiest and most common way to send and receive payments via the internet without having a credit card merchant account.

You can also add this FB application: LiqPay or Liquid Payments

Find Your Niche

At the end of 2009, I discovered a group of people on Facebook who rescue horses destined for the slaughterhouse. The funds for rescuing horses and finding new homes for them comes from donations raised weekly via a group on Facebook. My favorite painting subjects are horses, so I decided to post some horse paintings and donate 50% of the proceeds to this cause. Specifically, here’s what I did:

1. I spread the news about the sale of my paintings on my Facebook wall.

2. I tapped into the membership of this group (which has over 6,000 members!) by posting a note on their Facebook wall announcing that I was selling paintings to benefit their horse rescue cause. The first batch paintings I posted sold out in hours!

3. Payment for the paintings comes to me via Paypal and I send 50% of the proceeds to the horse rescue group.

Next: More Information About Paypal — It’s Simple! →

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