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Is Research a Crucial Part of Good Design?3 Comments
To do our best work, designers must have a full understanding of the problem to solve the issues at hand. Doing upfront research is a pivotal step in the upfront design process. We must get to know the industry landscape to ensure the creative product will be unique and marketable for our clients. Our clients bring industry expertise to the table that is crucial during the design process. Informed design is more than making it look pretty — it’s the act of designing for a specific audience and moving them to action.
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