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Grow Your Art Business Using Referral Love

Grow Your Art Business Using Referral Love

Carolyn Edlund | ArtsyShark

When you ask for referrals regularly during the course of your business dealings, you may be surprised that quite a few customers are happy to oblige. Keep a positive attitude and be persistent. As you see more referral business come your way, you will develop an attitude of expecting to receive more business this way. Your confidence will translate into even more referrals, and you will be able to make this type of request into a natural part of business. .

After receiving a referral, be sure to thank your client for this favor. Whether or not you close the referred sale, show your appreciation with a personal written thank you note or gift. Some businesses actively solicit referrals by offering gift cards or other items in exchange for referral leads. Take a look at your business plan and make a decision whether that is right for you.

Written Referrals

Written referrals are another stellar way to get new business. One type of written referral is an endorsed mailing, in which a client, or strategic business partner, writes a letter or email recommending you and sends it to their contact list. This is a very powerful way to get introduced to many prospective customers. The recipients will recognize and trust the sender of the letter, and thereby be much more open to consider doing business with you.

You can also solicit testimonials, which are written recommendations from satisfied customers. Use them to drive business by posting them on your website home page and also in advertising. The best testimonials use the first and last name of the person quoted, and their business name. Here is an example of how testimonials have been used effectively.

Having another party write about you and your work in an article or on a blog post can be an excellent way of being recommended to prospective customers. See an example of a recommendation on this blog here.


Networking is a smart way to seek referral business from contacts. You can network with just about anyone. Seek out complimentary businesses who have a similar client base as yours. You can each refer business to each other – by creating strategic alliances.

What’s the very best way to get referrals? It’s by giving referrals. People who extend the effort to connect others with business opportunities are the ones who are referred the most often. Focus on how you can give word-of-mouth referrals and you will see the benefits returned to you.

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