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Alternative Spaces for Exhibiting Your Work

Rhonda Schaller | ArtyShark

Vanity Galleries

There are a variety of galleries that charge $2, 000 – $3,000 dollars for a show. To be honest, this rubs me the wrong way. I don’t see how you will make that money back. Some artists have had success with these, most don’t. I personally would not pay to show in a gallery I did not believe in, but I would rent a space to show – is there a difference if it costs $2,000? For me there is. You have to decide what matters to you.

I would send in a application fee for a chance to show, would you? Some artists hate application fees and feel these galleries are not worth your time either. You have to decide, what is your budget, what can you afford, what is the return that you can expect. Are you supporting the gallery through these fees and is that a bad thing? Is it a good thing? Only you know best. I have found that collectors don’t care where you show, but critics do. If your artist friends judge you for where you show, get new artist friends. You have to decide on the exposure that is right for you based on the ROI (return on investment) for every opportunity you undertake. It comes down to business principals, not emotion.

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