Print

Become an Artist >> Browse Articles >> Portfolio Tips

+4

Does Your Portfolio Make a Good First Impression?

Does Your Portfolio Make a Good First Impression?

First impressions aren't just important for blind daters!

Thomas James | Escape from Illustration Island

• Are you putting your best foot forward?

• Are you showing off your greatest work?

• Is your design clean and clear?

• Is your style evident?

• Are you making an impact?

• What is the first thing the eye is drawn to? The second?

Asking these types of questions can be very worthwhile when designing (or redesigning) your website, because they can help you to take control of the way you “introduce” yourself to your new visitor.

An Outside Perspective

In fact, I would also recommend enlisting the feedback of one or more fellow artists that you trust, just as you might when asking for a critique of your work, because sometimes it can be hard to get an objective viewpoint of your own design. When asking for help, try to ask specific questions, such as the ones listed above, so that the criticism will be more useful to you.

Another enlightening activity is to visit the websites of Illustrators you’ve never seen before, and pay close attention to the way their Home page affects your impression of them. You might even want to have a pen and paper ready to jot down notes of the things that turn you on and/or off about their landing page. Then, you can apply these ideas to your own design.

Keeping Them Around

Remember that the Home page of your portfolio website, just like every other element, has a very specific job to do, which is to impress your potential clients, make them want to see more, and get them to your portfolio as quickly and easily as possible.

Spending a little extra time getting this part right can do a lot to help achieve these goals.

What things turn you off when you first visit an Illustrator’s website? Please share your comments below!


Find the right campus or online art or design program for you!