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The 5 Most Impactful Portfolio Pieces

Michelle Taute

3. A Real Results Piece

Yes, your work should look good. Designers are visual people, but ultimately, they’re problem solvers first. In the working world, you’ll need to show how you contribute to business results in tangible ways. Go through your samples and figure out what kind of real-world results they prompted. Did that rock poster lead to the only sold-out show of the year? Or did traffic to the website you re-designed spike after your efforts? Make note of positive outcomes and bring them up in your interviews.

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