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The 5 Most Impactful Portfolio Pieces

Michelle Taute

2. An “I Can Do What You Do” Sample

Have you been toting the same book to every interview? Shame on you. A portfolio should be customized for each employer just as you would design an annual report or email newsletter for the target audience. Take the time to research the company and figure out what they do. Look at the company website and blog and do a Google search to see what else shows up. Then include work that’s close to what the company does every day. Show the manager that you’re good at identity design or can visually communicate about complex healthcare issues.

Example pulled from

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