8 Ways to Promote Your Artwork Offline
John R. Math | ArtMarketingStrategy.com
Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities. Overall, offline marketing helps to make sales and to brand the artist and their artwork.
Here are eight suggestions on how an artist can successfully market and brand their artwork offline:
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1. Collateral Materials:An artist should promote and direct their prospects to their website every chance they can get. Website promotional opportunities should be a part of the artist’s collateral materials such as business cards, letterhead, envelopes, invoices, business checks and mailing labels. In addition, the artist’s website should appear on their email signatures, be a part of their voicemail messages, appear on any social media networks and pages that the artist is engaged in. The idea is to get prospects and other interested people to go to the artist’s website and to make contact with the artist for further information.
2. Press Releases:
Press releases sent to local media provides the artist with an alternate way to present themselves and their art. Press release copy can be sent out about anything newsworthy, such as art shows, art awards, art sales, speaking engagements etc. These same press releases can reworked and recycled in order to be uploaded to many of the free press release sites on the internet too.
3. Become a Columnist:
Local news publications both offline and online are always looking for good writers who can write about interesting things and interesting ways. These are non paying positions, but the continuing publicity is an incredible way for an artist to gain more exposure to people who are interested in art. Become the local art expert in your area and reap the benefits in more traffic and more art sales.