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How to Be a Successful Interior Designer

How to Be a Successful Interior Designer

Diana Mahoney | The Design Partner

It really is all in the details. Interior designers create a sense of calm for their clients, when all the details have been thought through. In some cases interior designers act as project manager, and with preparation, planning and pro-activity even the most challenging circumstances are more manageable.

Could You Be a Successful Designer?

1. I draw (digitally included):

When solving a problem
Every day
When I feel like it

Interior designers are multi-taskers and collaborators. They may be reviewing blueprints with an electrician while also re-scheduling furniture shipment dates in the same hour. Clients depend on their designer to stay focused when they cannot. Their creative and technical eye is critical at every turn of a project; otherwise, why should consumers shop beyond the pages of a catalog or the aisles of big box stores? Quality interior designers offer tremendous value saving their clients time and money.

Professional ethics in business is certainly not an oxymoron in the design industry. Since the services provided are from an individual – not a product – the quality of service completely transcends to that interior designer’s reputation. Exceeding a client’s expectations is the gold standard. The same caliber of service is applicable with business partners. A designer is only as good as the company she/he keeps.

Designers are team leaders and team players. An interior designer’s good reputation correlates directly to a thriving business. Simply put, professionalism is having a sense of pride, follow-through and let’s not forget – good manners – and allows an interior designer’s talents to stand above the rest!

A business savvy interior designer needs to stay current and maintain a competitive edge with trends and innovations. Professional memberships and continuing education provide industry-related conferences and classes. Successful interior designers remain students in their trade. Embracing technology and learning how to take advantage of social media is a means to promote and share one’s talent and design services. Target-marketing, brand-building, networking, blogging and publishing are all avenues for the business savvy interior designer to connect with new clients, current clients and business partners. Whether working as an associate in a firm or operating as a sole-proprietor, there is tremendous value with “back office” efforts.

A successful interior designer has more than a sense of style; he or she has talent, professional credentials, experience and business know-how. The core strengths described are the foundation to a thriving career in design. Interior design is a people business above all else. Relating to clients and producing outstanding results is an experience; those experiences are what clients remember and share. Those shared stories produce new clients. Now that’s a successful interior designer.

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