What Type of Graphic Designer Are You?
I know we’re all designers at heart and share some similar design habits, but there are many different realms of graphic design. The following is a profile list of the “species” of graphic designers that include characteristics they may have according to their industry. I hope that this may give you some perspective and the ability to more easily determine your specialty based on your personality and design traits.
“The Design Informants of Information Graphics”
Design Informants are meticulous, detailed oriented people. When it comes to laying out information on the canvas, they have organizational skills in their blood. They are very complex and know how to present vital information visually to the target audience. Their task is to make the information flexible and easy to read. Their color palette is usually matched with meanings or codes. These designers are mostly illustrators and believe the weights of stroke marks can communicate various ideas and feelings to the reader.
“The Public Designer of Publications”
These types of designers design for the public. They within newspapers, books and magazines — circulated written documents. So what’s their specialty? Words, words, words! Which ultimately means typography; choosing the right fonts for the article. This kind of design involves a lot of body copy and knowledge of print production processes is a must. DPI’s and CMYK’s are their allies. Their greatest skills are kerning and leading.
“The Visual Sellers of Advertisements”
The Visual Sellers must aid their clients in selling a product, service, and/or event. They can vary in their talent by designing for ads that are placed indoors, in publications, outdoors and in digital forms. Their realm of designing ultimately lets them utilize the trio softwares: InDesign, Illustrator and Photoshop. Depending on what their client wants, they may do their own illustrations, photo manipulation and layout/composition. Their knowledge of typography can range in size, especially when designing for the outdoors. Visual Sellers know how to market their ads. They know how to sell the client’s product/service without speaking a word to the consumer.
“The 3-Designers of Package Design”
Those involved in package design have a far more intricate level of design because they must think inside and outside the box at the same time! They design according to shape of the product, and therefore the box as well. They are required to design on the computer and make mock-ups in order to view the design at all angles. Bar codes and nutrition facts are their best friends. Their weapon of choice can vary from a mouse, a Wacom tablet and Adobe Illustrator. The 3D designers have must be aware of the color of the product, especially if it’s a food placed within a transparent container. The packaging should not only represent the brand’s colors, but also not clash with the color of the food/product.
“The Websters of Web Design”
Other than designing a clean design, web designers must have the knowledge (and enjoyment) of dealing with code. Websites are meant to inform the target audience and entice interaction, therefore, these “websters” must make their designs functional. Navigation and order is essential to their design. Photoshop and Illustrator are their main sources of workspace. They speak in RGB and think in pixels.
“The Simple Brander”
Brand designers love identifying their client. They love to take designated colors and logos and expand their reach to stationary and marketing materials, creating a presence for their clients. They believe solely in positive and negative areas and think minimalism is the best solution to any design problem. The “less is more” motto is their go-to. And, they have the most intricate creative process. The development of logos involves much sketching and experimentation. Their client’s Graphic Standards Manual is their BIBLE. Color theory and symbolism are their assistants in creating a logo and brand. Adobe Illustrator is their forte.
Although there are separate categories and specialties within the graphic design industry, we must all mastered having an eye for design. Even though we may have our differences, all graphic designers ( no matter shape or size) share the same passion: to communicate visually!