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Creating "Collections" of Art For Art Licensing

Creating "Collections" of Art For Art Licensing

Tara Reed |

In art licensing, manufacturers usually want to see groups, or collections, of art more than stand alone pieces.

How an artist goes about creating these collections seem to fall into two categories:

1. Artists who take a fine art approach

The fine artist approach to creating collections is built on paintings that could be put in a frame and hung on the wall. The type of art that easily lends itself to gallery sales, for example. Artists who paint completed images use four coordinating pictures as the building blocks of a collection.

For example, four different but coordinating snowman paintings would make up a winter or holiday collection. The artist could make the collection more easily applied to products by creating coordinating borders and repeat patterns, using elements from the four base images, to fill out the collection.

2. Artists who take the digital art approach

The other way is to start with icons and build to a scene or image on the computer. Art can either be done by hand or completely digitally – there are both types of artists successfully licensing their work.

3. The individual icons approach

An alternate way of creating art collections is to start with individual icons as the building blocks. The icons can then be combined to create scenes (similar to the four painted images above), borders and repeat patterns. Providing the images, icons, borders and patterns in layered files is helpful to manufacturers who may need to tweak some things to make it work for their product.
Creating collections means thinking about the bits and pieces a manufacturer would need to create a product. When manufacturers see that you understand and can provide what they need, you are more likely to get an art licensing deal.

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