Art Rep 101 – Are You Desirable?
Thomas James | Escape from Illustration Island
It’s important to keep in mind that acquiring an art rep doesn’t mean you’ll never have to lift a finger to promote yourself or find new projects. In many cases, art reps only bring in a fraction of the total amount of an Illustrator’s work.
In exchange, the agent receives a percentage of your fee as commission for securing the project, and the Illustrator is usually responsible for covering the costs of promotion.
And, of course, there is the time and effort involved in seeking out and acquiring the right agent for you, which can be an arduous task that I’ll be discussing in greater detail in a future post.
Consider Your Needs
It can be worthwhile to consider the possibility of working with an artist representative because of the many benefits the relationship can offer. This scenario is not right for everyone, however, and there are some who call themselves art reps who take advantage of hungry Illustrators or simply do nothing to advance the goals of the artist.
As with every aspect of your freelance business, you need to think about your unique situation, weigh your options, and decide how you’d like to move forward.
Stay tuned, because I’ll be exploring how you can find the right art rep, how to make yourself attractive to them, and when to know if it’s not working. I’ll also take a look at some examples of successful art rep relationships. What’s your experience? Please share your thoughts in the comments.
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