Make Art Directors HATE Your Web Portfolio
Thomas James | Escape from Illustration Island
Does your portfolio website turn Art Directors away?
With the official launch of EFII’s Portfolio Workshop on my mind, I thought I’d take a moment to talk about some basic things that drive Art Directors crazy when looking at Illustration portfolios.
We all know that your portfolio website is one of your most important tools for marketing and promotion.
It’s your chance to make a great impression on Art Directors and inspire them to bookmark your site, or better yet, contact you for their next project.
Unfortunately, it can be all too easy to screw it up.
Since people are so busy, they often visit websites looking for reasons to stop wasting their time and leave.
Art Directors are no exception.
Unless they have a pleasant experience and see high quality work, they’ll move on before you’ve had a chance to say ‘hello’.
If you want to increase your chances of drawing Art Directors in long enough to impress them, here are 3 things to avoid:
Whenever I’ve spoken with Art Directors about what turns them off about some artists’ websites, this is one of the first things they mention.
Don’t get me wrong. I completely understand the desire to make your work ‘feel’ better by complementing it with music. Most people love music.
However, when an Art Director visits your website, and suddenly unwanted music kicks in, the first thing they’re going to do is look for the ‘off’ button.
That is, if they don’t just leave altogether.
I highly recommend doing without music that automatically plays when someone visits your site. Otherwise you run the risk of annoying people as soon as they arrive.