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How To Work Within A Client’s Tight Budget

How To Work Within A Client’s Tight Budget

What do you do when the money isn't flowing in?

Thomas James | Escape from Illustration Island

Segment the Project:

Sometimes the client is simply not confident enough in your skill or in the creative process to agree to the fair price that you’re quoting. This is understandable given the fact that they are paying for something that doesn’t yet exist, and they may have been burned by a less capable artist in the past.

One possible solution is to offer to complete smaller portions of the larger project for a smaller fee. For instance, you may offer to create comps or initial sketches for a fraction of the total cost. This allows the client to get a feel for what you might bring to the project without asking for free work, and it allows you to receive payment for the amount of work that you complete. The added bonus is that if you impress the client, they just might agree to work with you on a larger scale.

Discuss Usage Rights:

Many people who are seeking out Illustrators for the first time assume that they will acquire all the rights to the artwork that you create for them. Suggesting lower rates for a limited use of the Illustration, such as a single printing, can open their eyes to other possible ways to meet their needs, while allowing you to maintain ownership of the work for your own future use. In addition, this opens the door for further usage agreements if the artwork does well for them or they wish to print it in a different size, color scheme, or format.

Thinking Outside the Box:

Artists are a resourceful bunch, so I’m sure that there are many other ways to work within a client’s budget. The main point here is to try and be more creative with your business, and open the door to alternative ways of meeting the needs of your clients, as well as the needs of your business.

How do you work with a client’s tight budget? Please share your thoughts below!

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