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3 Questions to Ask Your Illustration Clients

3 Questions to Ask Your Illustration Clients

Thomas James | Escape from Illustration Island

Have you ever had trouble figuring out what the heck your Illustration clients actually want?

Whether they’ve worked with an Illustrator before or not, it can often be difficult for your clients to put their thoughts into words. Or, perhaps they’re not even sure themselves about what they’re looking for.

The creative process can be tricky, especially if your client doesn’t think in a visual way or just doesn’t know how to get from A to B.

That’s where you come in.

It’s your job to ride up on your white horse and save the day, helping the world to communicate and inspire through the wonders of Illustration, even when the person who commissioned the work has no idea what they want.

Sometimes you have to figure out a client’s needs for them, so that you can move things forward and meet, or even exceed, their needs.

In order to make this easier, here are 3 key questions that you should be asking in your initial meeting with a client:

1. Who is your audience?

Hopefully, this will be the easiest of the 3 questions for them to answer.

If they’re selling a product or service, or want to add a visual element to a publication, they will probably at least know who they’re trying to sell to. With experience and practice, you’ll be able to tailor your visual message to speak to this target group. If not, I’ll be talking about that more in a future article.

If their answer to this question is “everyone”, then you’re in trouble. In this case, try to get a better feel for their intended message and do your best to determine which segment of “everyone” will be most receptive to it.

Next: What do you want the Illustration(s) to “do” or “say”? →


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