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Blog It For a Better Portfolio Website

Blog It For a Better Portfolio Website

Graphic Courtesy of, Flickr

Thomas James | Escape from Illustration Island

Reinforcing Your Brand

Chances are, you put a lot of thought and energy into designing your portfolio website, which hopefully included some consideration of branding. Therefore, it makes good business sense to carry that brand over to your blog design. This is especially important if your blog is separate from your main site, so that some level of consistency is maintained. If you are using a free blog template through services like Blogger or WordPress there are limits to how much you can do this, but the least you can do is incorporate your logo and a matching color scheme.

The Integrated Blog

The most ideal situation is to have a blog that is integrated into your portfolio website, so that the potential client doesn’t leave the controlled environment that you have created just for them. An extremely valuable added bonus is that the SEO benefits mentioned above now apply to your main site as well.

In order to have an integrated blog, you can either create a website and build a blog into it or tackle it from the opposite angle by using the blog format to build your portfolio website.

For example, I recently used WordPress to create my new portfolio website and blog. As a result, I have seen a dramatic increase in traffic to my site, and when I direct people to new blog posts via sites like Twitter and Facebook, I am also sending them to my main site as well. If you’re interested in learning more about this approach, you can read my tutorial called How to Create a Free Portfolio Website Using

Rounding Things Out

A blog is not an absolutely necessary feature for your portfolio website, but using this or some other method of updating your site with your latest news can do a lot to add to your credibility as a working artist and create a more complete picture of who you are as an individual. If you post on a regular basis and do your best to create compelling, relevant content, you will be rewarded through the relationships you make with both potential clients and like-minded Illustrators.

Next: Your Process Page

← Last: The Testimonial

Do you agree with these concepts? Feel free to share your thoughts in the comments section.

This article is part 5 of the series entitled “7 Elements of an Effective Portfolio Website,” which aims to encourage Illustrators to consider some crucial features when building or refining their portfolio websites.

You can find the rest of the series here.

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