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Testimonials Equal a Winning Portfolio Website

Testimonials Equal a Winning Portfolio Website

Thomas James | Escape from Illustration Island

How Do You Ask for Testimonials?

I read too many articles and listen to too many podcasts on Illustration and Freelance Business to remember where I came across the following approach, but it’s a brilliant way to get testimonials without having to ask for them outright, which can be uncomfortable for both you and your clients.

After a project is completed, send an email to request feedback on your client’s experience of working with you, in order to help you to improve your services in the future. Most satisfied clients will be happy to do this, especially after they’ve got the finished product in their hands. If they’ve got some wonderful things to say in their response, simply ask if they wouldn’t mind if you quote them in a testimonial for your website.

It’s that easy.

The obvious benefit of this approach is that instead of putting them on the spot by asking for a recommendation, you are inviting them to share their true feelings. By requesting it via email, you are giving them the time and space to consider their feedback, rather than interrogating them face to face in your final meeting.

I must admit that I’m late to the game on this one, but I’m finally beginning to compile a list of testimonials to post on my own site.

Now What?

There is no hard and fast rule regarding where to place your testimonials, or list of recent projects, on your portfolio website. The most effective places are on their own page or included in your About page. The important thing is that you include them somewhere on your site, and that the potential client finds them without thinking to look. Showing proof of a record of success can help to tip the scale in your favor and encourage an uncertain client to contact you instead of someone else.

Next: Your Blog

← Last: The About Page

Do you agree with these concepts? Feel free to share your thoughts in the comments section.

This article is part 4 of the series entitled “7 Elements of an Effective Portfolio Website,” which aims to encourage Illustrators to consider some crucial features when building or refining their portfolio websites.

You can find the rest of the series here.

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