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Add an About Page on Your Portfolio Website

Add an About Page on Your Portfolio Website

Thomas James | Escape from Illustration Island

Call to Action

Now that they love your Illustration portfolio and know who you are, put all this effort to work for you by telling them to contact you. Use verbs such as “contact” or “hire” to inspire them to act upon everything they’ve seen. Include your contact info, link to your contact page, insert a contact form, or whatever it takes to catch them in this moment of intrigue. Up until now they’ve been consuming, but now’s the time to turn this passive state into an active one by making it as easy as possible to get in touch with you.

I’ll be going into more depth about how to do this in Part 7. In the meantime, I’ll be talking about how to win over those visitors who are still on the fence.

Painting a Complete Picture

Obviously, everyone will approach their About page with their own style and personality, and that’s the point. If you keep the above features in mind when creating this section, you can capitalize on the impression your portfolio has made on a potential client by making them feel more comfortable with the idea of contacting a stranger to talk about their needs.

Next: The Testimonial

← Last: Your Image Gallery

Do you agree with these concepts? Feel free to share your thoughts in the comments section.

This article is part 3 of the series entitled “7 Elements of an Effective Portfolio Website,” which aims to encourage Illustrators to consider some crucial features when building or refining their portfolio websites.

You can find the rest of the series here.

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