Using Social Media to Attract Art Followers
If you have a website, you are one of an estimated 46 million on the internet. That number can be quite overwhelming if you stop to think about it. How on earth will anyone find your site among the million others?
Well, the good news is that they aren’t all artist websites; however, I don’t know how many of them there are. The best way to get traffic is to optimize your website so search engines will list you on the first page when someone is looking for your style of art. SEO, or Search Engine Optimization, is something that can be done if you set up your website well and do little things on a regular basis.
One thing that can help your site move higher in search rankings is if you have links from other sites to your site. Again, there are many ways to achieve this, but one that I think is a win-win-win is commenting on blog posts.
Many people read blogs and some people leave comments. But have you ever noticed when you read the comments, that you learn what “Susie” thought of the content but you usually have no idea who “Susie” is? A simple and, to my way of thinking, helpful thing to do is always sign your name at the end of your comment and add your web address. Doing this puts your comment in more context – and could prove to be more helpful to the blog owner and comment readers.
Please be aware that this doesn’t mean I suggest you become a “spam commenter” that leaves irrelevant comments on blogs or where you have no valuable comments or insights to offer. That is a wonderful way to get bad internet karma! I am suggesting that if you would comment on a post anyway, simply add your full name and website as the signature.
For example, say someone wrote a blog post about using social media to attract art collectors and you want to learn how to do just that. You read the post and look at the comments. Perhaps “Joe” says something like “That’s a great idea, but you could also do XYZ.” OK… if Joe doesn’t sign his full name and give a website, how are you to know if Joe’s advice is worth considering? But perhaps Joe puts his full name and his web address, which lets you know that he is an expert in using social media. Now you have a reason to listen to his comments and a way to learn more.
My advice? Be Joe…
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