4 Things Artists Can Get Out of Being on Twitter
There are so many Social Media sites and places to connect online that it can be daunting to decide where you want to spend your time. Do you link-up on LinkedIn, share stuff you Digg, make friends on Facebook, Tweet on Twitter, swirl, poke, prod, nudge… it’s enough to make an artist take cover under their easel!
In this article I want to talk about Twitter. I joined Twitter in June 2008 because I was told to. When I started I had no idea what I was doing or what I might get out of tweeting, I was simply following directions. Now it is an integral part of my life – it makes me feel less isolated in my studio, has connected me with business partners and more.
So what is Twitter?
Twitter is a fast-moving, ever-flowing social media platform where people are answering the question, “What are you doing?” in 140 characters or less. You get very good at dropping vowels and abbreviating!
What can you do on Twitter to help your art business?
Here are four ways I’ve found Twitter to be useful – maybe they can work for you as well.
1. You can connect with other artists or people in your field. Twitter is a great forum for networking, discovering and being found by others interested in the things you are interested in. Twitter can become a support system so you don’t feel so isolated if you, like many artists, work from home or alone in a studio. Tweeting is live, active and in real-time. You can have conversations with those who are on Twitter at the same time as you or send messages to specific people that they will be sure to see when they come online.
2. Twitter can be a place to discover or share new resources. I discover blogs or websites with tips, techniques or products that could help me in my art business all the time. You just watch what people are talking about, click on links and see what has their attention.
3. You can get or give help with issues (personal, technical – whatever you want to share or ask). Once you start connecting with others on Twitter it is a very sharing and supportive community. I use Twitter almost like I use Google when I’m trying to figure things out.
4. If you sell your own art in galleries, online, on Etsy, Zazzle or any other way on the web, you can connect with potential buyers. One great way to do that is to decide on key words people would tweet if they might be interested in your art. For example, if you do paintings of wine, you might watch who is tweeting about a trip to Napa Valley, wine tasting or other words that indicate they like wine. Then talk to them.
In conclusion, Twitter isn’t just about what people had for breakfast. (That’s what people who don’t like the format like to say!) Twitter isn’t for everyone but it can be a very valuable asset to artists if used authentically and with some focus in mind.