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Show Appreciation While Promoting Your Art

Show Appreciation While Promoting Your Art


Pick Up the Phone

No time for an email campaign? Why not a few simple phone calls to your clients to thank them personally? It’s a good opportunity to touch base with them and also to get a little “face time”. You can let them know how much you appreciated their business in the past year and that you’d like to continue to work with them in the future. If you have the budget, why not take a few of your best clients out for lunch? Everybody likes a free lunch, while it won’t necessarily be “free”.

Contact Those You’d Like to Work With

Those clients that you haven’t worked with yet, but would like to, can have their email message catered differently to them. Let them know how your work can help their business or organization and offer some ideas on what you can do for them. If it’s the holiday season, offer the idea of holiday cards. This is a great opportunity for you to step in and offer help. What about designing their holiday cards for print or online? It’s a great project — just make sure you can get them all designed and printed in time for the holiday rush.

Get Creative

Speaking of the holidays, what about your own holiday cards? You can use the same system that you use for email blasts to design a holiday card for your clients and intended ones. I know it sounds early, but, the time will be here before you know it and you may find yourself scrambling for some holiday cheer to send out.

If you’re not into the whole holiday thing, make up your own reason to communicate to your clients and intended ones at the end of the year. You can create your own personal message that highlights your creativity and strengths. It doesn’t have to be a big, expensive idea, the point is to communicate to those folks out there that need to know you’re still around. whatever you do, it will be wise to show some of your work or to allow them access to your portfolio. It’s never a bad time to communicate, promote and give thanks.

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