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    Recognizable Style or Variety of Art - What's Better?

    Recognizable Style or Variety of Art - What's Better?
    When I was a part of the smARTist Telesummit, I got a question that I seem to answer a lot: Is it better to have a consistent, recognizable style or can you create a variety of art and still succeed in art licensing? I have talked with a lot of coaching clients about this decision and, while there is no right ...
    Rated: +3
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    Art Submissions Getting You Nowhere?

    Art Submissions Getting You Nowhere?
    ...often the answer has nothing to do with you or your art. I'm always amazed when artists thank me profusely for responding to their art submissions, especially when I turn them down. They seem to just be glad that someone actually took the time to respond to them, because with most submissions they never ever hear back. Not a positive, not ...
    Rated: +1
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    Why Snail Mail Art Licensing Submissions Fail

    Why Snail Mail Art Licensing Submissions Fail
    Before the internet, if an artist wanted to submit artwork to a publisher, agent or manufacturer, the artist either had to do it personally in a face-to-face meeting or send the art submission through the mail. Back then, artists were told that mailed submissions had to have a self-addressed stamped envelope (SASE) inside to make sure the recipient was able easily ...
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    10 Secrets to Success in Art Licensing

    So much of the art that is submitted to us for review at Porterfield's is just beautiful, and yet is completely unsuitable for licensing. I know that sounds like a contradiction. How can beautiful art not appeal to potential licensees? Isn't that what print, card, giftware and home decor companies really want to put on their products? In most cases ...
    Rated: +6
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    5 "Shoulds" for Exhibiting at Art Trade Shows

    5 "Shoulds" for Exhibiting at Art Trade Shows
    If you are exhibiting at an art licensing trade show, here are some tips from an artist who has exhibited at more than ten shows in the past six years. Whether you have booked a booth at CHA, AmericasMart, Surtex or the Licensing Expo, here are some basic things to consider before you pack your bags and travel around the country. ...
    Rated: +1
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    5 Reasons Artists Need Art Licensing Agents

    5 Reasons Artists Need Art Licensing Agents
    In art licensing, you don't have to have an agent to succeed, most manufacturers are happy to work with individual artists or through agents. As long as they get the art they need, in a professional and timely manner, there is little impact to the manufacturer. For the artist, however, using an agent or promoting your own work can have a ...
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    5 Things to Consider Before Signing an Exclusive Art Licensing Agreement

    5 Things to Consider Before Signing an Exclusive Art Licensing Agreement
    Recently an artist asked me the following question about art licensing contracts: "Would you ever sign an exclusive with a company (not for an image but as an artist) and if so, under what circumstances?" I often preface my answers with two very important points - first, that my answers are my opinion and second, every person needs to weigh their ...
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    Pros & Cons of Working with an Art Publisher

    Pros & Cons of Working with an Art Publisher
    Working with a publisher can be fabulous and frustrating and economically smart. You will need a serious reality check working with a publisher because nothing happens overnight. Instant success is a nice phrase but far removed from reality. Patience is key to your success as well as thinking long term. There are advantages and disadvantages of choosing to work with a ...
    Rated: +3
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    How Much Money Do Artists Make Licensing Their Art?

    How Much Money Do Artists Make Licensing Their Art?
    Many artists who are learning about art licensing want a definitive answer about how much they could make licensing their art. Of course, it is a good idea to decide if working towards licensing your art will give you the income results you are looking for, right? Unfortunately, I don't have a definitive way to answer this question. Every artist will ...
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    Can "Giving Up" Benefit Your Art Career?

    Can "Giving Up" Benefit Your Art Career?
    I am sometimes asked, "What was your biggest lesson learned when you were just getting started licensing your art?" The lesson I am inspired to share isn't about my business, but more of a life lesson that serves me in all areas. I believe it can serve other artists equally as well. "Never give up for more than half a day." ...
    Rated: +2
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    Creating "Collections" of Art For Art Licensing

    Creating "Collections" of Art For Art Licensing
    In art licensing, manufacturers usually want to see groups, or collections, of art more than stand alone pieces. How an artist goes about creating these collections seem to fall into two categories: 1. Artists who take a fine art approachThe fine artist approach to creating collections is built on paintings that could be put in a frame and hung on the ...
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    Is it a Mistake to Sell the Rights to Your Art?

    Is it a Mistake to Sell the Rights to Your Art?
    I have been asked by artists new to the concept of licensing, whether it is possible to retain the reproductive rights to their artwork or whether it is a mistake to take a lump-sum of money in a buyout. The word "mistake" is often used. Is it a mistake to sell outright? Is it a mistake to take a flat fee? ...
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    What Do You Charge for Art in Art Licensing?

    What Do You Charge for Art in Art Licensing?
    Many artists who are new to licensing ask this question: What Do You Charge for Art in Art Licensing? The Answer: Art Licensing is primarily done on a royalty basis - meaning you will receive a percentage of sales. This is great when sales are high, because you stand to earn substantially more than you would have been paid on a ...
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    Prepare for Art Licensing Trade Shows

    Prepare for Art Licensing Trade Shows
    If you are planning to exhibit at any of the 2011 art licensing shows, there is no time like the present to begin planning your art, your booth, your strategies and more. I just discovered this great video that SURTEX did during the 2010 show last May - it gives a great feel for what the show looks like as well ...
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    How to Stand Out in Art Licensing

    How to Stand Out in Art Licensing
    How do you make yourself stand out from other artists when you are talking to a manufacturer who licenses art, an art gallery, an agent or any other person you, as an artist, might market to? What do you say that makes you unique? "Hi, I'm an artist" works great when you go to a barbeque, because there are probably not ...
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    Art Licensing Trends: New Jersey and Snooki

    Art Licensing Trends: New Jersey and Snooki
    I'm often asked how to spot trends. Trends are all around us - the key is to learn to spot them when they are just starting and not when they are already big and about to jump the proverbial shark. There is no tried and true way to be sure that something is a trend - but you can develop habits ...
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    Design Licensing Portfolio: Back to Basics

    Design Licensing Portfolio: Back to Basics
    If your house burnt down and you lost all of your clothes, what would you buy first? Would you buy an expensive and flashy cocktail dress that people would remember - and realize that you were wearing day after day - or would you go for the basics - jeans, basic shirts and of course, black pants. (Assuming of course, that ...
    Rated: +1
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    Art Licensing Success Story: Drew Brophy

    Art Licensing Success Story: Drew Brophy
    Surf's up! I'm so excited to have Drew Brophy's art licensing story for a number of reasons - first and foremost so I can stop hounding him and his wife about it on Twitter. ( @DrewBrophy @MariaBrophy) I was beginning to feel like a pest but knew we would want his story and as you will soon see - I was ...
    Rated: +1
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    What's the Best Size for Art Licensing?

    What's the Best Size for Art Licensing?
    This is an excellent question and one where I have apparently created confusion. The question was submitted for an Ask Call: What is the best size to create designs in for licensing? In Tara Reed's e-book she says she puts all her images for a collection on one sheet and scans that into her computer. That seems like the images would ...
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    The Top Five "Do's" of Art Licensing

    The Top Five "Do's" of Art Licensing
    No matter what you want to accomplish, there are certain things you can do to increase your chances of success. Some things are actions to take, others are mental attitudes. For example, if you want a baby to learn to walk, you help them stand upright and build the muscles in their legs. If you want to learn to cook, you ...
    Rated: +9

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