Rhonda Schaller is an artist, gallerist, and the Assistant Director of Career Development at New York’s School of Visual Arts. She has an amazing wealth of knowledge, and offers in-depth steps to sell your artwork through galleries or as a self-produced artist. Bookmark it, print it out, study and learn how to advance your art career! I want to talk with ...

Do you have a memorable style to your work? In other words, do you have a signature style? Can viewers distinguish your work from any other artist? If they can, there is a better chance they will not confuse your work with other artists, and will remember you. Try this simple test: Display 10 pieces of your work amongst 10 pieces ...

You love creating art. It’s your heart, your soul and essential to your sanity. But is supporting yourself with your art what you really want to do? Will you be able to maintain your integrity as an artist, with creative freedom and growth, when you have to make sales of your work to pay the bills? Would you be a slave ...

The most common complaint I hear from artists after an exhibit is that they did not make any sales. That's like going to the gym once and expecting to have muscles where once there was flab. Anyone who has started a fitness program knows that you don't go from couch potato to athlete without basic training and lots of determination. There ...

"An effective art rep is like a film agent; each performs a similar function. If you were an aspiring movie star, rather than a visual artist, one of your greatest assets would be your agent. Your agent would be contacting people on your behalf who could help advance your career, and gain you opportunities that you would never otherwise enjoy. Your ...

Some folks have all the luck. Want to be one of them? Most artists could use a little luck. After all, the starving artist stereotype does exist — even if it’s just a myth. No artist should ever give up because they’re feeling uninspired or a painting doesn’t sell. Luck isn’t just some magical force that only shines down on ...

Hello, Dr. Maisel: Last week I finished a painting and it was an unmitigated disaster. There was nothing about it I liked! Do you have any hints for dealing with situations like this where the thing you just finished is a complete wreck? -Raphael J., San Francisco Thanks, Raphael. [gate] [widget:inarticlebulleted_interview] If you had high hopes for your current painting and ...

In a recent coaching session, someone asked me if they their art photography represented their actual work. I knew this person’s work (as I have seen the actual physical pieces) and, honestly, they really didn’t do the work justice. That led to my thinking . . . how many others’ digital images of their artwork are just not “cutting the mustard?” ...

How to find an art partner and share artistic ideas successfully! Collaboration is another word for teamwork. It's the art of merging two or more creative whizzes, whether it is an artist and a writer, an artist and a photographer or an artist and a musician. This powerful partnership has the ability to create a massive explosion of creativity and result ...

How do you price an original painting or drawing? You’ve just completed a new work and – lucky you! – there’s someone interested in buying it. But how do you price your work in a way that’s fair to both you and your collector? There are very few hard-and-fast rules in the art world, except when it comes to pricing, and ...

*Cue in sobs* Why don’t they like my designs?! The bad design habits that could potentially ruin your design career and reputation! We all know the traditionally bad work habits that can ruin your career, your relationship with your boss and coworkers, as well as any chance of ever getting a good recommendation. Things like, being late for work, being disrespectful, ...

Harriet Rinehart has a long history as an art publisher. Founder and president of H.W. Rinehart Fine Arts, Inc. for 18 years, she sold her company to Bentley Publishing Group in 1999. Since then she has worked on product development and artist search for the six brand divisions of Bentley Publishing Group. Artsy Shark spoke with Harriet about her artist search, ...

In the spirit of Ben Stein’s How to Ruin Your Life, the following is a starter list on how not to succeed in your art career. How many can you add? Share your wisdom in the comments below! • Believe in the myth of the starving artist. • Take all of your own portfolio shots (preferably out-of-focus with poor lighting). • ...

If you had an insider’s tour of the offices of power brokers, government officials and influential businesspeople in our nation’s capitol, what would you see? Judith HeartSong, the Art Director for corporate consulting firm ArtMatters LLC in Washington, DC, agreed to answer a few question about this world and how artists can become involved in the corporate market. AS: Your company ...

Most professional Illustrators believe spec work to be a bad idea. And in most cases, they’re right. More often than not, working on spec hurts your business and wastes your valuable time and talent as a creative professional. However, there are times when it’s okay, or even beneficial, to work for free. Before you start booing, here are 3 examples of ...

Your most important job as an Illustrator is to be the best artist that you can possibly be. Your second most important job is to find work. This means that promotion plays a big part in the success of your freelance business. In fact, you may find yourself spending more time on this task than any other, even creating art. After ...

In your search for an Art Rep, it is important to remember that Art Reps are searching for the same things that Art Directors seek out when hiring an Illustrator for their next project. This is because agents are in the business of connecting their artists with the right clients, which requires a solid understanding of the industry and a history ...

Why do people buy art, and why will they buy from you? The truth is that in order for people to be motivated to make a purchase, there has to be a connection between your work and something that they need, love or want. That connection can take many forms, but an artist who is a smart businessperson will know this ...

Interested in using Facebook to sell your art, but not sure how? Artists know relationships sell art. And, social media is a great way for artists to market and promote their work, connect with buyers and ultimately make the sale! ArtBistro partner, Lori McNee got the scoop from two successful artists who‘ve transformed Facebook into their very own profitable gallery ...

One lucrative way to make money as an artist is to win public commissions. Artists are commissioned for public art usually in connection with a new building or construction project. Most states have a law that mandates 1% of the total construction cost for a public building go to art for the building. Usually, state and city art groups have the ...